# Rose-Colored Lightning Cables Native Union's Durable Lighting Cable Have an Adorable Aesthetic By Kalin Ned | Published 2018-08-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/durable-lightning-cable References: [design-milk](https://design-milk.com/native-union-lightning-cables-rose/) & [nativeunion](https://www.nativeunion.com/) [Native Union](https://www.trendhunter.com/trends/native-union-1) launches a new line of its [durable lightning cables](https://www.trendhunter.com/trends/the-magcable) that is sure to be on par with the design-forward demands of [Apple](https://www.trendhunter.com/trends/reigning-champ-x-native-union) devices. The product is engineered to withstand the consistency of plugging and unplugging. The brand ensures that the charging tools are fool-proof with the combination of heavy-duty materials, including nylon braiding, a TPE rubber sleeve, a protective tinned copper braid, nylon fillers, and fiber-strengthening threads. This combination is "rated as six times stronger than standard charging cables." In addition to all these technical specifications, Native Union's latest durable lighting cable collection enjoys a beautiful soft rose pink colorway. The chromatic choice is surely tied into the overall delicacy of the aesthetically pleasing hue. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Durable Lightning Cables:** Opportunity for other tech accessories manufacturers to develop durable charging cables with aesthetically pleasing designs. - **Design-forward Demands:** Opportunity for brands to cater to the growing demand for stylish and visually appealing tech accessories. - **Heavy-duty Materials:** Opportunity for material manufacturers to create and supply stronger materials for the production of charging cables. ### Who This Affects Most - **Tech Accessories:** Opportunity for tech accessory companies to develop and market durable and visually appealing charging cables. - **Material Manufacturing:** Opportunity for material manufacturers to innovate and supply stronger materials for various industries such as technology and electronics. - **Consumer Electronics:** Opportunity for consumer electronics companies to offer durable and aesthetically pleasing charging cables as part of their product lineup. ## Related on Trend Hunter - [Sleek Modern Device Essentials](https://www.trendhunter.com/trends/native-union-1.md) - [Monochromatic Tech Accessories](https://www.trendhunter.com/trends/reigning-champ-x-native-union.md) - [Neon Tonal Wrapped Chargers](https://www.trendhunter.com/trends/nolii.md) - [Durable Sustainable Accessories](https://www.trendhunter.com/trends/fairphone-1.md) - [Chromatically Accented Audio Cables](https://www.trendhunter.com/trends/audio-cables.md) - [Animated Charging Cable Collections](https://www.trendhunter.com/trends/pill-people.md) - [Durable Eco-Friendly Tech Accessories](https://www.trendhunter.com/trends/fariphone-accessories.md) - [Durable Device Connection Keychains](https://www.trendhunter.com/trends/the-nomad-chargekey.md) - [Transparent Phone Cables](https://www.trendhunter.com/trends/nothing-1.md)