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# Shock-Absorbing Durable Helmets
Bontrager's 'WaveCel' Bike Helmet Uses Cutting-Edge Technology

By Kalin Ned | Published 2019-03-27 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/durable-helmets
References: [dezeen](https://www.dezeen.com/2019/03/26/bontrager-wavecel-bike-helmet/) & [wavecel.trekbikes](https://wavecel.trekbikes.com/)

Durable helmets are especially important in preventing injuries during daily commutes and they are absolutely necessary for [urban areas with dense traffic](https://www.trendhunter.com/trends/lumos-nyxel). That being said, American cycling brand Bontrager recently released the 'WaveCel' which is a product that is expected to be "48 times more likely to prevent concussions than standard foam versions."

For the incredibly durable helmet, Bontrager uses a special [shock-absorbing material](https://www.trendhunter.com/trends/the-ventete-ah1) that is held to be "the most advanced helmet technology ever designed." In developing the product, Bontrager took into consideration the typical falling manner of riders. The durable helmet has a responsive cell structure that "bends to absorb some of the frictional force" and then effectively disperses it throughout, lessening the impact in a specific area of the skull.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 69% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Advanced Helmet Technology:** Opportunity for developing cutting-edge materials and designs for shock-absorbing helmets with superior impact protection.
- **Concussion Prevention:** Opportunity to create innovative helmet technologies that significantly reduce the risk of concussions compared to standard foam versions.
- **Responsive Cell Structure:** Opportunity to explore responsive cell structures that can bend and absorb frictional force, improving impact absorption in helmets.

### Sectors Adopting This

- **Sporting Goods:** Innovation potential in the sporting goods industry for companies to develop high-performance helmets for various sports with advanced shock-absorbing technology.
- **Cycling:** Disruptive innovation opportunities in the cycling industry to create durable helmets that provide superior impact protection and reduce the risk of concussions.
- **Safety Equipment:** Opportunity to revolutionize the safety equipment industry by developing next-generation helmets with responsive cell structures to minimize the risk of head injuries.

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