# Durable Glass Smartwatches Corning's Gorilla Glass is Now Being Applied to a Line of Sleek Watches By Riley von Niessen | Published 2016-09-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/durable-glass References: [engadget](https://www.engadget.com/2016/08/31/corning-gorilla-glass-sr/) & [corning](http://www.corning.com/gorillaglass/worldwide/en/news/news-releases/2016/08/corning-unveils-corning-gorilla-glass-sr-plus.html) The durable glass made by [Corning](https://www.trendhunter.com/trends/corning-gorilla-glass-ceramic-3) has been applied to smartphones and even ATM machines previously, however now the company is set to expand its offerings by releasing the 'Gorilla Glass SR+' -- a smartwatch. The company's director, Scott Forester, spoke of the new product by saying, "Corning Gorilla Glass SR+ delivers a superior combination of properties that is not available in any other material today -- it is in a class of its own." In saying this, he considers not only the protective qualities of the durable glass, but also the superior outdoor readability and the [longer battery life](https://www.trendhunter.com/trends/instinct-3) that results from implementing it into the medium of a smartwatch. In addition to keeping the device from shattering, Corning's durable glass is incredibly [scratch-resistant](https://www.trendhunter.com/trends/glassgo-x), meaning that consumers can get a longer life out of their purchase without having to put up with unsightly damages. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Durable Glass:** Opportunity for disruptive innovation: Develop new applications for Corning's Gorilla Glass in industries beyond smartphones and wearables. - **Smartwatches:** Opportunity for disruptive innovation: Explore advanced features and functionalities in smartwatches using Corning's Gorilla Glass SR+. - **Scratch Resistance:** Opportunity for disruptive innovation: Create new scratch-resistant materials or coatings for various consumer products. ### Sectors Adopting This - **Technology:** Opportunity for disruptive innovation: Incorporate Corning's Gorilla Glass into new tech products for improved durability and performance. - **Wearable Devices:** Opportunity for disruptive innovation: Design next-generation smartwatches and wearables with enhanced protection using Corning's Gorilla Glass SR+. - **Consumer Electronics:** Opportunity for disruptive innovation: Develop scratch-resistant materials for smartphones, tablets, and other consumer electronic devices. ## Related on Trend Hunter - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md) - [Durable Case Built-In Smartphones](https://www.trendhunter.com/trends/glass-victus-2.md) - [Next-Gen Technology Glasses](https://www.trendhunter.com/trends/corning-gorilla-glass-victus-2.md) - [Cost-Effective Durable Smartphone Glass](https://www.trendhunter.com/trends/gorilla-glass-7i.md) - [High-End Timepiece-Like Smartwatches](https://www.trendhunter.com/trends/coros-apex-4.md) - [Ultra-Rugged Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-8-cerakote-edition.md) - [Rugged Mechanically Inspired Smartwatches](https://www.trendhunter.com/trends/black-shark-gs3-ultra.md) - [Glass Smartphone Back Covers](https://www.trendhunter.com/trends/smartphone-back-cover.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md)