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# Durable Back-to-School Supplies
YETI Launched a Wide Range of School Supplies

By Grace Mahas | Published 2020-08-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/durable-backtoschool-supplies
References: [yeti](https://www.yeti.com/en_CA/daytrip-lunch-bag/70000000256.html?q=daytrip)

With the back to school season nearly upon us, [YETI](https://www.trendhunter.com/trends/yeti-daytrip) debuted a wide range of supplies that are durable enough to survive the thorough cleansing likely to remain underway amid the pandemic. The new collection boasts [vibrant, playful colorways](https://www.trendhunter.com/trends/retired-colors-collection) – ideal for both men and women.

The collection includes a variety of ramblers in all types of sizes and colors for any student, whether you’re headed to the playground, or back to campus. In addition, the brand also debuted the [YETI Daytrip Lunchbag](https://www.trendhunter.com/trends/yeti-daytrip-coolers) to let students ditch the brown paper bag for a luxury, durable option. It offers hours-worth of insulation to ensure that your lunch never gets soggy.

The new collection is available to purchase online and in select retailers.

Image Credit: YETI

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 58% | Activity: 37% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Durable-school-supplies:** Disruptive innovation opportunity: Develop new and improved durable school supplies that can withstand thorough cleaning and last longer.
- **Vibrant-colorways:** Disruptive innovation opportunity: Create a line of school supplies with vibrant, playful colorways to appeal to both men and women.
- **Luxury-lunchbags:** Disruptive innovation opportunity: Design high-end, durable lunchbags with superior insulation to replace traditional brown paper bags.

### Industries Being Reshaped

- **Education:** Disruptive innovation opportunity: Develop and market innovative durable school supplies that meet the demand for long-lasting and easy-to-clean products.
- **Retail:** Disruptive innovation opportunity: Partner with brands to stock and sell durable, vibrant school supplies in stores and online, catering to the back-to-school market.
- **Food and Beverage:** Disruptive innovation opportunity: Launch a line of luxury lunchbags with advanced insulation technology for maintaining temperatures, targeting students and working professionals.

## Related on Trend Hunter

- [Extra-Rugged Everyday Backpack Designs](https://www.trendhunter.com/trends/yeti-ranchero.md)
- [Insulated Day Trip Coolers](https://www.trendhunter.com/trends/yeti-daytrip.md)
- [Sleek Outdoor-Ready Drinkware Capsule](https://www.trendhunter.com/trends/drinkware.md)
- [High-Visibility Outdoor Gear Ranges](https://www.trendhunter.com/trends/yeti-venom-collection.md)
- [Aquatic Hydration Backpacks](https://www.trendhunter.com/trends/allweather-backpack.md)
- [Emergency Responder-Inspired Coolers](https://www.trendhunter.com/trends/yeti-rescue-red.md)
- [Multi-Color Drinkware Lineups](https://www.trendhunter.com/trends/yeti-3.md)
- [Back-to-School Fashion Collections](https://www.trendhunter.com/trends/uniqlo-backtoschool.md)
- [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md)