# Durable Waterproof Backpacks These Incredibly Durable Backpacks will Last the Whole School Year By Ady Floyd | Published 2015-08-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/durable-backpacks References: [people](http://www.people.com/people/celebritybabies/gallery/0,,20945911_30375788,00.html) & [potterybarnkids](http://www.potterybarnkids.com/shop/backpacks-luggage/shop-all-backpacks/?cm_type=lnav) Pottery Barn created a line of incredibly durable backpacks that are tough enough to withstand the wrath of an excited child on the playground. The bags are made with water-resistant 600-denier polyester and feature fully adjustable straps for support and comfort. In addition, the vast amount of pockets and [ample space](https://www.trendhunter.com/trends/general-research-parasite-bag) can store all of a kid's must-haves -- from lunches, gym clothes and their homework. Along with ample pocket room, the bags contain [sturdy straps and outer gear loops](https://www.trendhunter.com/trends/yeti-ranchero) to hold everything in place. As an essential staple on the back-to-school list of necessities, these bags are both convenient and fashionable. The playful designs aim to please every child with a wide range of beautiful patterns. Among the patterns and different styles, the line of durable backpacks includes the 'Mackenzie Gray Owl Backpack' and the 'Allover Star Wars Backpack.' ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Durable Backpacks:** Opportunity for companies to create backpacks that are tough enough to withstand rough usage and last longer. - **Water Resistant Materials:** Innovation potential in developing materials that offer superior water resistance to protect the contents of backpacks from moisture damage. - **Customizable Designs:** Market potential for backpacks with customizable designs, allowing children to express their individuality and personal style. ### Who This Affects Most - **Outdoor Gear:** Opportunity for outdoor gear companies to incorporate durable, water-resistant backpacks into their product lines. - **Children's Accessories:** Market potential for companies specializing in children's accessories to offer durable backpacks with customizable designs. - **School Supplies:** Disruptive innovation opportunity in the school supplies industry to create backpacks that are both fashionable and long-lasting. ## Related on Trend Hunter - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Durable Versatile Bags](https://www.trendhunter.com/trends/durable-versatile-bags.md) - [Intentionally Rustic Commuter Backpacks](https://www.trendhunter.com/trends/waterfield-designs-vitesse-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Ultra-Lightweight Foldable Waterproof Backpacks](https://www.trendhunter.com/trends/foldable-waterproof-backpack.md) - [Consummate Carry-On Backpacks](https://www.trendhunter.com/trends/international-travel-backpack.md)