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# Structured Italian Luggage Backpacks
The 'ItalianGrace' Durable Backpack is Inherently Chic

By Michael Hemsworth | Published 2016-11-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/durable-backpack
References: [thegadgetflow](http://thegadgetflow.com/portfolio/the-backpack/) & [kickstarter](https://www.kickstarter.com/projects/thebackpack/the-backpack)

Durable backpacks are often designed to look like they're ready for a few weeks in the wilderness, but the 'ItalianGrace' backpack does things a little differently. Available now for preorder on [Kickstarter](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks), the 'ItalianGrace' backpack is inherently chic in design and crafted from quality materials in Italy.

The 'ItalianGrace' backpack looks like a [piece of luggage](https://www.trendhunter.com/trends/bottega-veneta-6) or a quality handbag at first glance, but is revealed to be this and much more upon closer look. The 'ItalianGrace' bag comes in a variety of different color options and is crafted using [quality leather](https://www.trendhunter.com/trends/leather-bags) or premium material mixed with leather accents. This enables one to get the exact kind of bag they desire without having to settle on a singular style or option.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 76% | Activity: 90% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Chic Backpacks:** The trend of durable backpacks with a chic design offers an opportunity for disruptive innovation in the fashion and travel industries.
- **Multi-functional Bags:** The trend of backpacks that can double as luggage or handbags presents an opportunity for disruptive innovation in the fashion and accessories industries.
- **Customizable Options:** The trend of backpacks with customizable options for colors and materials provides an opportunity for disruptive innovation in the fashion and personalization industries.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore disruptive innovation by incorporating chic and durable backpack designs.
- **Travel:** The travel industry can embrace disruptive innovation by offering backpacks that cater to both style and functionality.
- **Accessories:** The accessories industry can capitalize on disruptive innovation by developing backpacks that can serve multiple purposes and fit different fashion preferences.

## Related on Trend Hunter

- [Suitcase-Inspired Traveler Backpacks](https://www.trendhunter.com/trends/rimowa-travel-backpack.md)
- [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md)
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- [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md)
- [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md)
- [Nomadic Luxe Canvas Backpacks](https://www.trendhunter.com/trends/andiamo-backpack.md)
- [Full-Grain Leather Backpacks](https://www.trendhunter.com/trends/rmfr-edc.md)