# Couture Arctic Outerwear The Duohtavuohta Lookbook 12/13 is Clean, Crisp and Cold By Meghan Young | Published 2012-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/duohtavuohta-lookbook-12-13 References: [behance.net](http://www.behance.net/gallery/Duohtavuohta-Lookbook-1213/3520273) & [hiekkagraphics.fi](http://www.hiekkagraphics.fi/Duohtavuohta-Lookbook-12-13) The Duohtavuohta Lookbook 12/13 showcases some great winter fashion. It focuses on [Eskimo-like parkas](https://www.trendhunter.com/trends/asgard-down-parka), gloves, [boots](https://www.trendhunter.com/trends/the-adidas-x-moon-boot) and more that will effectively and stylishly ward away even the most persistent chills. Stunningly shot in an arctic landscape, the snow-filled setting provides a better context for each [warm piece of outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25). Conceived, art directed and captured by Ossi Gustafsson -- a Finland-based designer for Hiekka Graphics -- the Duohtavuohta Lookbook 12/13 is clean and crisp, just like a cold winter day. The shots were put together in a simple white booklet, which beautifully relays the quality of the outfits as much as it does for the photography and design. The images have been Photoshopped to give them a subtly surreal sense. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Arctic Fashion:** Opportunities for innovative and sustainable materials to create fashionable and functional winter clothing suitable for extreme cold weather. - **Winter Lookbooks:** Disruptive innovation opportunities in creating immersive and visually captivating lookbooks that showcase fashion in unique and captivating environments. - **Photography and Design:** Innovative techniques and technologies in photography and design to create surreal and visually striking images for fashion campaigns. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunities in creating innovative materials, designs, and manufacturing processes for warm and stylish winter outerwear. - **Marketing and Advertising:** Opportunities for disruptive innovation in creating immersive and visually stunning campaigns and lookbooks for the fashion industry. - **Photography and Design Services:** Innovative solutions for photography and design services that enhance the visual impact and storytelling of fashion campaigns and lookbooks. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Winter Apparel Collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Minimal Extreme-Cold Parkas](https://www.trendhunter.com/trends/asgard-down-parka.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)