# Dual-Purpose Subcompacts The Duno by Ben Herron Offers Two Forms of Efficient Urban Transit By Amelia Roblin | Published 2011-04-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/duno-by-ben-herron References: [ecofriend](http://www.ecofriend.com/entry/duno-a-fascinatingly-green-fusion-of-a-car-and-cycle/) & [benherron.daportfolio](http://benherron.daportfolio.com/gallery/295301#5) For those city dwellers who find that they absolutely must drive to work, the Duno by Ben Herron should be their automobile of choice. The [compact concept car](https://www.trendhunter.com/trends/volkswagen-numa-concept) is ideal for weaving in and out of traffic and through narrow streets. It takes up just half of a parking space, and lowers your ecological footprint if you're not the carpooling type. What truly makes the Duno by Ben Herron stand out is the incorporation of [unicycle scooters](https://www.trendhunter.com/trends/the-naowheel) in the rear of the vehicle. The idea behind this design decision was to offer a means for the motorist to arrive at the edge of the city, and hop onto one of the [single-wheeled conveyances](https://www.trendhunter.com/trends/naowheel) for city navigation, leaving downtown traffic in the dust. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Compact Personal Transport:** Designing lightweight and compact vehicles that are efficient for urban transit can offer a disruptive innovation opportunity in the automobile industry. - **Multimodal Transportation:** Integrating various forms of transit like unicycle scooters with cars can provide a unique and efficient solution for urban commuters and leads towards multimodal transportation. - **Eco-friendly Vehicles:** Providing eco-friendly and sustainable transportation options can be a disruptive innovation opportunity for the automotive industry, like the Duno by Ben Herron which lowers ecological footprint. ### Industries Being Reshaped - **Automobile:** The Duno by Ben Herron introduces a new concept of dual-purpose subcompacts that can generate disruptive innovation opportunities within the automobile industry. - **Mobility:** Designing and incorporating various forms of transit like unicycle scooters with cars can offer disruptive innovation opportunities within the mobility industry, along with creating better transportation solutions for urban commuters. - **Green Technology:** Developing eco-friendly and sustainable transportation options like the Duno by Ben Herron could present disruptive innovation opportunities within the green technology industry. ## Related on Trend Hunter - [Cutely Compact Commuter Mopeds](https://www.trendhunter.com/trends/mini-bike.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [Space-Saving Urban Mobility Systems](https://www.trendhunter.com/trends/project-doro.md) - [Three-Wheel Pod EVs](https://www.trendhunter.com/trends/the-nimbus-one.md) - [Streamlined Two-Seater Electric Cars](https://www.trendhunter.com/trends/autonomous-electric-car-concept.md) - [Transforming Electric Unicycles](https://www.trendhunter.com/trends/titaa.md) - [Electric Transportation Concepts](https://www.trendhunter.com/trends/electric-transportation-concept.md) - [Boomerang-Shaped Urban Mobility Vehicles](https://www.trendhunter.com/trends/pixl7-vehicle.md) - [Transparent Self-Driving EVs](https://www.trendhunter.com/trends/unimo-electric-vehicle.md)