# Basketball Star Sunglasses The Dunkman Eyewear is a Collab Between Forever K Michael and Shaq By Meghan Young | Published 2011-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkman-eyewear References: [refinery29](http://www.refinery29.com/shaquille-o-neal-s-shiq-sunglasses) & [dunkmaneyewear](http://www.dunkmaneyewear.com/) When Shaquille O'Neal announced his retirement from the NBA earlier this year, people were curious to see what this basketball star would preoccupy himself with now that he had all this free time on his hands; enter the Dunkman Eyewear. Known to dribble off-court throughout his career with music, acting and more, Shaq is now experimenting in the fashion industry. Created in collaboration with designer brand [Forever K Michael](https://www.trendhunter.com/trends/mitica-piri-piri-cocktail), Dunkman Eyewear is a [collection of sunglasses](https://www.trendhunter.com/trends/shenseea) that are obviously sporty. Appealing to athletes of all kinds, Dunkman Eyewear combines both style and functionality in one. [Sturdy and durable](https://www.trendhunter.com/trends/oakley-stunt-collection), these sunglasses can be worn both on and off the court. What's better, they are extremely affordable. With Dunkman Eyewear under his belt, Shaq keeps the world in suspense with what his next release will be. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 14% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Sports-inspired Fashion:** There is an opportunity to create more collaborations between athletes and fashion brands to tap into the sports-inspired fashion trend. - **Affordable Luxury Sunglasses:** Creating an affordable line of luxury sunglasses for athletes and sports enthusiasts could be a disruptive innovation opportunity in the eyewear industry. - **Athlete-driven Product Design:** A trend towards involving athletes in the design process of products, such as eyewear, could result in more functional and stylish products that appeal to a larger audience. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from collaborating with professional athletes to create functional and stylish products like Dunkman Eyewear. - **Eyewear:** There is an opportunity to create affordable luxury sunglasses for athletes and sports enthusiasts that are both stylish and functional. - **Sporting Goods:** The trend towards athlete-driven product design presents opportunities for the sporting goods industry to create innovative and functional products that appeal to a larger audience. ## Related on Trend Hunter - [NBA-Collaborative Sunglasses Capsules](https://www.trendhunter.com/trends/ksubi-5.md) - [Athlete-Endorsed Eyewear Models](https://www.trendhunter.com/trends/jaylen-brown.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Football Player-Joint Eyewear](https://www.trendhunter.com/trends/kylian-mbapp.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Student-Friendly Eyewear Collabs](https://www.trendhunter.com/trends/state-sunglasses.md)