# Branded Espresso Martinis Dunkin' and Martha Stewart Shared the Perfect Dunkintini Recipe By Laura McQuarrie | Published 2023-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dunkintini References: [news.dunkindonuts](https://news.dunkindonuts.com/blog/martha-stewart-dunkin-martini) & [shopdunkin](https://shopdunkin.com/collections/feature-product/products/cocktail-shaker?variant=42730711646261)  For the 2023 holiday season, Dunkin' teamed up with Martha Stewart to share the recipe for the perfect Dunkintini, and drop all-new, limited-edition holiday merch like the Dunkin’ Cocktail Shaker and Martini Cups. Crafting a Dunkintini calls for a shot of Dunkin’ Espresso, vodka and coffee liqueur and optionally, a sweet treat like a donut to enjoy alongside it. This twist on the classic espresso martini is shaken using the all-new Dunkin’ Cocktail Shaker, which is hot pink and decorated with a colorful pattern of sprinkles. To serve, the festive Dunkin' cocktail can be poured into a chilled glass, or one of the brand's Martini Cups, now available for pre-order in Light Pink, Dark Pink and Green hues to match the sweetness of the holidays. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 41% | Activity: 15% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Cocktail Recipes:** Creating branded holiday-themed cocktails, such as the Dunkintini, is an opportunity for companies to engage with consumers and offer unique experiences during the holiday season. - **Limited-edition Holiday Merchandise:** Releasing limited-edition holiday merchandise, like Dunkin’s Cocktail Shaker and Martini Cups, allows brands to generate excitement and attract consumers looking for special holiday-themed products. - **Collaborations with Influential Figures:** Partnering with influential figures, such as Martha Stewart, provides brands with the opportunity to tap into their fanbase and leverage their expertise to create unique and curated offerings. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the creation of branded holiday-themed cocktails that offer a unique flavor experience to attract consumers during the holiday season. - **Retail:** The retail industry can capitalize on the popularity of limited-edition holiday merchandise by offering exclusive, seasonal products that create a sense of urgency and drive sales. - **Marketing and Collaboration:** The marketing and collaboration industry can facilitate partnerships between brands and influential figures, allowing companies to leverage their influence and expertise to create innovative and impactful offerings. ## Related on Trend Hunter - [Coffee Shop Espresso Martinis](https://www.trendhunter.com/trends/rays-runs-on-dunkin.md) - [Espresso Martini Cupcakes](https://www.trendhunter.com/trends/espresso-martini-cupcake.md) - [Ready-to-Drink Spiked Mocha Lattes](https://www.trendhunter.com/trends/dunkin-spiked-peppermint-mocha-iced-latte.md) - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md) - [Festively Flavored Espresso Martinis](https://www.trendhunter.com/trends/tribini-peppermint-mocha-espresso-martini.md) - [Cinnamon Espresso Martinis](https://www.trendhunter.com/trends/cinnamon-espresso-martini.md) - [Festive Espresso Martinis](https://www.trendhunter.com/trends/peppermint-mocha-espresso-martini.md) - [Twist-to-Mix Espresso Martinis](https://www.trendhunter.com/trends/drnxmyth.md) - [Espresso Martini Infusion Kits](https://www.trendhunter.com/trends/espresso-martini-gift-set.md)