# Theatrical Film-Inspired QSR Offerings Dunkin' x Wicked Partner for a Themed Menu By Debra John | Published 2025-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-x-wicked References: [dunkindonuts](https://www.dunkindonuts.com/en34)  [Dunkin](https://www.trendhunter.com/trends/dunkin-x-mindy-kaling)’ x Wicked brings together two cultural icons in a limited-edition collaboration that merges cinematic storytelling with culinary creativity. To celebrate the release of the highly anticipated film, Dunkin’ has introduced a themed menu inspired by the vivid characters and distinctive color palette of Wicked. The offering transforms familiar favorites into imaginative, film-inspired indulgences designed to capture the magic of Oz. Headlining the collection, the 'Wicked Green Matcha' reinterprets Dunkin’s classic Iced 'Matcha Latte' with toasted almond and brown sugar flavors, reflecting Elphaba’s signature emerald hue. Complementing it, the 'Wicked Pink Refresher' channels Glinda’s effervescent charm through a sparkling blend of strawberry, dragonfruit, and blueberry. The collaboration also features 'Wicked MUNCHKINS® Donut Hole Treats,' which give 'Dunkin’s Old Fashioned Glazed MUNCHKINS®' a playful pink-and-green makeover. Accompanied by [exclusive limited-edition merchandise](https://www.trendhunter.com/trends/dunkin-merchandise), the Dunkin’ x Wicked partnership illustrates how [cross-industry collaborations](https://www.trendhunter.com/trends/trubar-x-wicked) can engage fans through shared aesthetics, sensory appeal, and cinematic nostalgia. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 97% | Activity: 97% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cinematic Culinary Collaborations:** Combining elements from the film industry offers a fresh way for Quick Service Restaurants (QSRs) to create buzz and draw in patrons with unique, themed menu items. - **Themed Food and Beverage Offerings:** Creating menu items inspired by film or cultural themes offers a compelling way to engage consumers and differentiate within the competitive QSR space. - **Nostalgia-driven Marketing:** Leveraging nostalgic cultural references can capture consumer interest and increase brand engagement by appealing to shared memories and experiences. ### Sectors Adopting This - **Quick Service Restaurants (qsrs):** The QSR industry benefits from innovative and themed partnerships that not only captivate customers but also enhance the experiential aspect of dining. - **Film and Entertainment:** By partnering with food and beverage brands, the film industry can extend its reach and impact, creating new avenues for fan engagement and revenue. - **Merchandising and Retail:** Exclusive merchandise tied to themed events or collaborations offers a lucrative opportunity to tap into consumer desires for unique and limited-edition products. ## Related on Trend Hunter - [Movie-Inspired Chocolate Bars](https://www.trendhunter.com/trends/compartes-x-wicked-for-good.md) - [Brightly Hued Musical Cereals](https://www.trendhunter.com/trends/wicked-cereals.md) - [Whimsical Movie-Themed Cookies](https://www.trendhunter.com/trends/keebler-wicked.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Witchy Dual-Color Cake Mixes](https://www.trendhunter.com/trends/betty-crocker-wicked-collectors-edition-cake-mix.md) - [Fall-Ready Musician Cafe Drinks](https://www.trendhunter.com/trends/dunkin-daydream-refreshers.md) - [Green Movie-Celebrating Cocktails](https://www.trendhunter.com/trends/emerald-elixir.md) - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Songstress-Inspired Cold Drinks](https://www.trendhunter.com/trends/sabrinas-strawberry-dream-refresher.md)