# Complimentary Cold Brew Promotions This Dunkin' National Cold Brew Day Promotion Offers Free Java By Michael Hemsworth | Published 2024-04-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-national-cold-brew-day References: [dunkindonuts](https://www.dunkindonuts.com/en/)  This [Dunkin'](https://www.trendhunter.com/trends/dunkin-2) National Cold Brew Day promotion is being run by the brand on April 20, 2024 to reward fans with a flavorful cold coffee refreshment. The promotion only requires Dunkin' Rewards members to make any purchase via the brand's app on April 20 to be provided with a [free Cold Brew](https://www.trendhunter.com/trends/cold-brew-pass) of their choice. The drink can even be customized with [flavor shots, Cold Foam](https://www.trendhunter.com/trends/national-cold-foam-day) and swirls to let customers enjoy a beverage that's fine-tuned to their specific flavor preferences. The Dunkin' National Cold Brew Day promotion is expected to gain traction amongst existing fans, but could also draw in the attention of other consumers who are on the hunt for ways to enjoy greater value with every purchase. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 86% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Cold Brew:** Innovative brands are capitalizing on consumer preferences by offering customizable cold brew options with unique flavor shots and swirls. - **Mobile App Promotions:** Businesses are leveraging mobile apps to drive customer engagement through promotions and rewards like free cold brews on special occasions. - **Value-driven Marketing:** Marketers are focusing on offering greater value to consumers through promotions like free cold brew giveaways to attract new customers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is evolving to meet consumer demand for customized cold brew options and value-driven promotions. - **Technology and Apps:** The technology and apps industry is enabling businesses to enhance customer engagement through mobile applications for promotional activities and rewards. - **Marketing and Advertising:** The marketing and advertising industry is embracing value-driven strategies to attract and retain customers through innovative promotional campaigns like free cold brew giveaways. ## Related on Trend Hunter - [Complimentary Donut Cafe Promotions](https://www.trendhunter.com/trends/dunkin-national-donut-day.md) - [Doughnut Day Beverage Promotions](https://www.trendhunter.com/trends/dunkin-2.md) - [4/20 Coffee Campaigns](https://www.trendhunter.com/trends/stok-x-dk.md) - [Richly Flavored Cold Brews](https://www.trendhunter.com/trends/brown-sugar-cream-cold-brew.md) - [Iced Coffee Offerings](https://www.trendhunter.com/trends/dunkin-iced-coffee-day.md) - [Chocolate-Infused Cold Brews](https://www.trendhunter.com/trends/chocolateinfused-cold-brew.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md) - [Cold Brew QSR Lineups](https://www.trendhunter.com/trends/dunkin-cold-brew.md) - [Fall-Celebrating Coffee Promotions](https://www.trendhunter.com/trends/free-iced-drink.md)