# Female-Rapper Protein Beverage Collabs Dunkin’ Launches 'Protein Milk' with Megan Thee Stallion By Debra John | Published 2026-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-launches-protein-milk References: [instagram](https://www.instagram.com/p/DTN4cajEZma/?hl=en) [Dunkin](https://www.trendhunter.com/trends/dunkin-and-megan-thee-stallion)’ Launches 'Protein Milk' as a new beverage add-in designed to enhance its drink menu with functional nutrition, offering 15 grams of protein per serving. The Protein Milk can be added to a wide range of beverages, including [coffee, lattes, matcha drinks, and Refreshers](https://www.trendhunter.com/trends/protein-lattes), allowing guests to customize their orders with a protein-forward option aligned with active and wellness-oriented lifestyles. To support the launch, Dunkin’ partnered with Megan Thee Stallion on a branded campaign introducing 'Dunkin’ Protein Refreshers' through a promotional spot titled 'Dunk N’ Pump.' The video is presented in a vibrant, playful style inspired by 1980s workout videos, featuring bold visuals, energetic choreography, and a fitness-themed narrative. Megan Thee Stallion appears as “Pro-Tina,” a character that reinforces the campaign’s lighthearted tone while highlighting the product’s functional positioning. In addition to the new Protein Milk, Dunkin’ is rolling out additional protein-focused beverages, limited-edition merchandise, and new menu items. Image Credit: Dunkin’ ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 46% | Activity: 54% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Wellness Marketing:** Collaborations between food brands and celebrities are transforming marketing strategies by leveraging star power to emphasize health-conscious product attributes. - **Functional Beverage Expansion:** The integration of protein additives in traditional cafe beverages is driving growth in the functional beverage market, appealing to consumers seeking nutritional enhancement in their everyday drinks. - **Nostalgic Fitness Campaigns:** Brands are reviving 1980s fitness culture in promotional campaigns, creating a playful and visually rich narrative that resonates with consumer nostalgia and modern wellness trends. ### Industries Being Reshaped - **Beverage Industry:** The increasing demand for customizable and health-centric drink options is propelling innovation in the beverage industry, with new product lines like protein-additive drinks enhancing consumer appeal. - **Fitness and Wellness Industry:** There exists a growing intersection between lifestyle and nutrition, as fitness-inspired marketing campaigns and functional product launches cater to health-focused consumers. - **Entertainment and Celebrity Partnerships:** The alliance between entertainers and consumer brands is flourishing, allowing companies to tap into the fanbase of celebrities to gain traction in competitive markets. ## Related on Trend Hunter - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md) - [Cozy Post-Holiday Menus](https://www.trendhunter.com/trends/starbucks-spotlights.md) - [Milk-Filled Jackets](https://www.trendhunter.com/trends/protein-puffer-jacket.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [Masculine Matcha Cafe Promotions](https://www.trendhunter.com/trends/free-matcha-drinks.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Fall-Ready Musician Cafe Drinks](https://www.trendhunter.com/trends/dunkin-daydream-refreshers.md) - [Songstress-Inspired Cold Drinks](https://www.trendhunter.com/trends/sabrinas-strawberry-dream-refresher.md)