# Value-Focused Breakfast Menus The Dunkin' Go2s Menu Has Launched Nationwide for a Limited Time By Michael Hemsworth | Published 2019-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-go2s References: [chewboom](https://www.chewboom.com/2019/01/07/dunkin-adds-new-go2s-value-menu-options-new-go2s-value-menu-options/) & [dunkindonuts](https://www.dunkindonuts.com) Convenience and value are two important characteristics that consumers are taking into account every time they make a food purchase, which is being addressed by the new [Dunkin](https://www.trendhunter.com/trends/dunkings-meal-deal)' Go2s menu. Positioned as a low-cost value menu, the promotion offers patrons two items at one low price point to put a focus on maximization. Customers can choose between two Egg & Cheese Wake-up Wrap sandwiches for $2, two bagels with cream cheese for $4 or two Bacon, Egg & Cheese Breakfast Sandwiches for $5. The Dunkin' Go2s menu has been launched nationwide for a limited time and addresses the increasing need for [value-prioritized fast food menus](https://www.trendhunter.com/trends/mcdonalds-mcvalue) as consumers become more discerning of how far their money goes. Image Credit: Dunkin’ ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenience-value Combo Menus:** Opportunity for fast food establishments to offer combo menus that combine convenience and value for consumers. - **Maximization-focused Promotions:** Potential for businesses to create promotions that emphasize maximization by offering customers multiple items at a low price point. - **Value-prioritized Fast Food Menus:** Trend towards fast food menus that prioritize value, providing consumers with affordable options for meals. ### Industries Being Reshaped - **Fast Food:** Disruptive innovation opportunity for fast food chains to revamp their menus and attract price-conscious consumers. - **Restaurant:** Opportunity for restaurants to offer value-focused breakfast menus and capitalize on the increasing demand for affordable meal options. - **Food Service:** Potential for food service providers to develop value-focused menus that cater to consumers' desire for convenience and affordability. ## Related on Trend Hunter - [High-Value Cafe Meal Deals](https://www.trendhunter.com/trends/dunkin-6-meal-deal.md) - [Low-Cost QSR Breakfast Deals](https://www.trendhunter.com/trends/breakfast-biggie-bundles.md) - [Low-Cost Cafe Meal Deals](https://www.trendhunter.com/trends/dunkings-meal-deal.md) - [Value-Focused Breakfast Menus](https://www.trendhunter.com/trends/waffle-breakfast-sandwich.md) - [Low-Cost Breakfast Meal Deals](https://www.trendhunter.com/trends/breakfast-bundle.md) - [Customizable Summer Food Menus](https://www.trendhunter.com/trends/summer-value-menu.md) - [Value-Focused Seasonal QSR Offerings](https://www.trendhunter.com/trends/combo-menu.md) - [Healthy Take-Out Promotions](https://www.trendhunter.com/trends/on-the-go-bundle.md) - [Value-Focused Sandwich Menus](https://www.trendhunter.com/trends/panera-value-duets.md)