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# Crispy Charcoal-Infused Donuts
Dunkin' Donuts Thailand Has a Menu of Edible Charcoal-Flavor Donuts

By Laura McQuarrie | Published 2013-09-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-donuts-thailand
References: [psfk](http://www.psfk.com/2013/09/dunkin-donuts-edible-charcoal.html) & [facebook](https://www.facebook.com/DunkinDonutsThai)

[Dunkin' Donuts Thailand](https://www.trendhunter.com/trends/notmanjxr) recently introduced 27 special-edition black donuts made from "an edible charcoal composed of bamboo and baked bark imported from Europe."

When barbecuing, the appearance of black charcoal is an indicator that your food will soon burn to a crisp. However undesirable the appearance of charcoal may be, Dunkin' Donuts Thailand is embracing charcoal with [charred flavors](https://www.trendhunter.com/trends/im-donut) like 'Charcoal Jalapeño,' 'Charcoal Choco Chili' and 'Charcoal French Praline.'

Each of the donuts is a dark color that could easily be mistaken for a chocolate flavor, which is then glazed, decorated and topped with icing that balances out the untraditional flavor. These [novelty donuts](https://www.trendhunter.com/trends/voodoo-doughnut-pothole-doughnut) are certainly something to try if you are headed to a Dunkin' Donuts Thailand location anytime soon.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 16% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Charcoal-infused Food:** Opportunity to innovate by infusing charcoal as a flavor in different food items.
- **Novelty Donuts:** Opportunity to create unique and unexpected flavors in donuts to appeal to adventurous eaters.
- **Unconventional Ingredients:** Opportunity to experiment with unusual ingredients to create one-of-a-kind menu offerings.

### Industries Being Reshaped

- **Food and Beverage:** Innovation opportunities for adding unconventional ingredients to food and beverage products.
- **Bakery:** Opportunities for creating unique flavors and textures in baked goods.
- **Fast Food:** Opportunities for fast food chains to introduce limited-time novelty items to attract consumers seeking unique flavor experiences.

## Related on Trend Hunter

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- [Viral Hippo-Inspired Donuts](https://www.trendhunter.com/trends/moo-deng-donut.md)
- [Collaborative Chocolatier-Crafted Donuts](https://www.trendhunter.com/trends/misdo-meets-pierre-marcolini.md)
