# Life Preserver Donuts This Dunkin' Donuts Donut Celebrates Discovery Channel's Shark Week By Laura McQuarrie | Published 2014-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-donuts-donut References: [adweek](http://www.adweek.com/adfreak/dunkins-shark-week-donut-not-use-flotation-device-159170) & [discovery](http://www.discovery.com/tv-shows/shark-week/shark-after-dark/take-a-bite-take-a-pic.htm) There are few things that are delicious about the [Discovery Channel's](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce) [Shark Week](https://www.trendhunter.com/trends/baby-shark-cake-collection), unless you happen to be a shark or have one of these fun [Dunkin' Donuts](https://www.trendhunter.com/trends/dunkin-2) donuts in your hand. In partnership with Discovery, Dunkin' Donuts has made a slight edit to its logo, which now includes a sizable chomp out of it. Instead of a slogan that reads "America runs on Dunkin'" the company has also made a temporary change that says 'Shark Week runs on Dunkin'" on product packaging. As well, you can now order a special edition 'Shark Bite' donut, which has been iced to look like a life preserver, complete with red and white icing. The duo is also running the #DDSHARKWEEK campaign, encouraging donut-eaters to post a picture of themselves attacking a donut like a shark. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Shark Week Promotions:** Opportunity for other brands to collaborate with popular television events and create limited edition products. - **Narrative Branding:** Opportunity for companies to temporarily modify their logos and slogans to align their brand with specific themes or campaigns. - **Social Media Engagement:** Opportunity for brands to create interactive campaigns that encourage user-generated content and increase brand visibility. ### Industries Being Reshaped - **Food and Beverage:** Brands can leverage popular events or collaborations to create limited edition food products and drive customer engagement. - **Television and Entertainment:** Television networks can partner with brands to promote their shows or events through creative cross-promotions and themed merchandise. - **Marketing and Advertising:** Brands can capitalize on social media trends and user-generated content to create innovative and interactive marketing campaigns. ## Related on Trend Hunter - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Shark-Celebrating Cookies](https://www.trendhunter.com/trends/sugar-shark-cookies.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Doughnut Day Beverage Promotions](https://www.trendhunter.com/trends/dunkin-2.md) - [Spooky Dessert Halloween Decorations](https://www.trendhunter.com/trends/dunkin-spider-donut-inflatable.md) - [Donut-Shaped Sponges](https://www.trendhunter.com/trends/scrub-daddy-sponges.md) - [Shark-Themed Dirty Sodas](https://www.trendhunter.com/trends/ziggis-coffee-bad-bruce.md) - [Sweet Viral Doughnuts](https://www.trendhunter.com/trends/brainrot-doughnuts.md) - [Sea Creature-Inspired Cupcakes](https://www.trendhunter.com/trends/shark-cupcake.md)