# Donut-Scented Collaborative Bodycare Dunkin’ and Native Join Forces on a Sweet Scented Collection By Amy Duong | Published 2025-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-and-native References: [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.7.1&sref=https%3A%2F%2Fcommunity.designtaxi.com%2Ftopic%2F7736-dunkin-serves-up-sweet-body-washes-shampoos-deodorants-that-smell-like-doughnuts%2F&url=https%3A%2F%2Fwww.nativecos.com%2Fcollections%2Flimited-edition-dunkin&xs=1&xtz=0&xuuid=a247c0185473bca07715d4110e1aef48&xjsf=other_click__contextmenu%20%5B2%5D) & [businesswire](https://www.businesswire.com/news/home/20250102395537/en/Native-Debuts-Limited-Edition-Collaboration-with-Dunkin%E2%80%99%C2%AE-Available-Exclusively-at-Walmart-to-Sprinkle-Happiness-Into-Your-Personal-Care-Routine)  [Dunkin](https://www.trendhunter.com/trends/homesick-x-dunkin-donuts)’ and [Native](https://www.trendhunter.com/trends/native-x-dunkin) work in collaboration to turn sweet treats into scents integrated into a limited series of personal care products. The two launch flavors are iconic to Dunkin' in the form of body washes, deodorants, shampoos, and conditioners. The collection highlights our fragrances which are developed with inspiration from the classic treats. It includes: Strawberry Frosted, Vanilla Sprinkle, Blueberry Cobbler, and Boston Kreme. CEO of Native, Chris Talbott notes, "Native has earned a reputation for creating [unexpected, gourmand-inspired partnerships in fragrance](https://www.trendhunter.com/trends/native-global-flavors-collection), and our collaboration with Dunkin’ brings the ultimate playful twist to your routine. By combining Native’s iconic formulas with sweet aromas inspired by Dunkin’s beloved, classic donuts, this collection redefines how personal care can be both fun and delightful. Together, we’re elevating everyday essentials with a lighthearted touch to bring joy into personal care and fuel your routine!" Image Credit: Native ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 84% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Gourmand-inspired Fragrances:** Gourmand-inspired fragrances in personal care are capturing consumer interest by integrating food-themed scents into everyday products. - **Collaborative Product Innovations:** Collaborative product innovations are gaining momentum as brands team up across industries to create unique and memorable offerings. - **Scent-driven Brand Extensions:** Scent-driven brand extensions leverage signature aromas from well-known brands to deepen emotional engagement with consumers. - **Sweet-centric Personal Care:** Sweet-centric personal care products are merging food and beauty industries, introducing deliciously appealing scents into hygiene routines. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry is seeing a trend toward playful and gourmet-inspired products that transform daily routines with new sensory experiences. - **Food and Beverage:** The food and beverage industry is expanding its influence into beauty, offering brands new revenue streams through innovative collaborations that bring signature flavors to non-food items. - **Fragrance Industry:** The fragrance industry is exploring cross-industry partnerships to diversify scent portfolios, embracing unconventional inspirations from culinary favorites. ## Related on Trend Hunter - [Donut-Scented Bodycare Collections](https://www.trendhunter.com/trends/native-x-dunkin.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md) - [QSR Coffee-Based Fragrant Candles](https://www.trendhunter.com/trends/homesick-x-dunkin-donuts.md) - [Cookie-Themed Limited Self-Care Essentials](https://www.trendhunter.com/trends/dove-and-crumbl.md) - [Celebratory Body Care Collections](https://www.trendhunter.com/trends/piece-of-cake-collection.md) - [Cookies-Inspired Personal Care Lines](https://www.trendhunter.com/trends/girl-scouts-of-the-usa.md) - [Internationally Inspired Bodycare](https://www.trendhunter.com/trends/native-global-flavors-collection.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md) - [Seasonal Personal Care Products](https://www.trendhunter.com/trends/native-holiday-collection.md)