# Protein Drink Collaborations Dunkin and Megan Thee Stallion Launch a Protein-Rich Milk Beverage By Amy Duong | Published 2026-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-and-megan-thee-stallion References: [news.dunkindonuts](https://news.dunkindonuts.com/news/dunkin-protein-milk-2026) & [news.dunkindonuts](https://news.dunkindonuts.com/news/dunkin-protein-milk-2026)  [Dunkin](https://www.trendhunter.com/trends/dymatize-iso100-dunkin-glazed-donut) and Megan Thee Stallion have partnered to introduce a new protein milk drink as part of the chain’s 2026 beverage lineup. The product combines dairy milk with added protein and is positioned as a nutritious option for consumers seeking a higher-protein refreshment. Dunkin designed the beverage with a flavour profile and branding elements influenced by Megan Thee Stallion’s participation, aiming to appeal to fans and regular customers alike. The protein milk drink will be available at Dunkin locations nationwide and is slated to roll out early in 2026. The company’s announcement emphasised its interest in expanding beyond traditional coffee and snack offerings to include functional beverages that support active lifestyles. The collaboration with Megan Thee Stallion also aligns with Dunkin’s strategy of [working with cultural figures](https://www.trendhunter.com/trends/dunkin-daydream-refreshers) to create limited-edition or seasonal products. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 95% | Activity: 95% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-influenced Functional Beverages:** Celebrity partnerships in functional beverage creation are redefining product development by merging pop culture influence with health-oriented formulations. - **Protein-enhanced Dairy Alternatives:** The addition of protein to traditional dairy products is addressing growing consumer demand for nutritious alternatives to standard milk beverages. - **Beverage Diversification in Coffee Chains:** Coffee chains are innovating by expanding their product lines to include non-coffee items, incorporating health trends and catering to diverse consumer preferences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is increasingly blending wellness trends with traditional products to capture health-conscious consumers. - **Celebrity Endorsement Marketing:** Leveraging celebrity influence in product collaborations is reshaping marketing strategies and creating unique consumer engagement avenues. - **Dairy Product Innovations:** The dairy industry is tapping into the functional foods market by enhancing traditional offerings with added nutritional benefits. ## Related on Trend Hunter - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Mardi Gras-Celebrating Energy Drinks](https://www.trendhunter.com/trends/juice-monster-voodoo-grape.md) - [Pistachio Foam Drinks](https://www.trendhunter.com/trends/pistachio-drink-series.md) - [Effervescent Protein-Rich Punches](https://www.trendhunter.com/trends/sparkling-protein-fruit-punch.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Pistachio-Packed Cafe Menus](https://www.trendhunter.com/trends/hteao-pistachio.md) - [Chilled Dubai Chocolate Beverages](https://www.trendhunter.com/trends/dubai-chocolate-1.md) - [Comforting Cartoon Drink Collaborations](https://www.trendhunter.com/trends/heytea-2.md) - [RTD Wine-Based Highballs](https://www.trendhunter.com/trends/peaceminusone-highball.md)