# Energizing Aircraft Designs Dunkin' and JetBlue Unveiled a Special Brewing Altitude Design By Laura McQuarrie | Published 2025-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dunkin-and-jetblue References: [news.dunkindonuts](https://news.dunkindonuts.com/blog/dunkin-jetblue-takes-flight-2025) & [ir.jetblue](https://ir.jetblue.com/news/news-details/2025/JetBlue-Runs-on-Dunkin-With-New-Special-Livery/default.aspx)  At Boston Logan International Airport, [Dunkin'](https://www.trendhunter.com/trends/dunkin-and-harpoon) and [JetBlue](https://www.trendhunter.com/trends/jetblue-and-oatrageous) held a ribbon-cutting ceremony for the unveiling of Brewing Altitude, a Dunkin'-branded plane design painted with the brand's energizing pink and orange colors. Complete with a donut and coffee motif on the tail, the special Airbus A320 aircraft was launched in style, with passengers aboard the celebration flight on launch morning receiving free Dunkin’ coffee for a month, plus exclusive co-branded Dunkin’ x JetBlue products. From May 19th through September 1st, travelers flying Brewing Altitude on eligible routes have access to additional perks: Dunkin’ Rewards members will earn Boosted status for three months, and JetBlue [TrueBlue](https://www.trendhunter.com/trends/jetti-confetti-cookie) members will receive three months of Mosaic 1 status, and current Mosaic members will get 20 bonus tiles. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 48% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branded Airline Collaborations:** Collaborations between aviation companies and consumer brands create unique marketing opportunities through co-branded aircraft designs. - **Promotional Loyalty Incentives:** Airline and consumer brand partnerships offer enhanced customer loyalty incentives, transforming traditional loyalty programs into more dynamic experiences. - **Experiential Flights:** Creating themed flights with exclusive onboard experiences provides innovative ways for brands to engage customers during their travel journey. ### Sectors Adopting This - **Aviation Marketing:** The aviation sector is exploring collaborative marketing strategies with consumer brands to enhance brand visibility and consumer engagement. - **Consumer Loyalty Programs:** Companies are redefining loyalty initiatives by leveraging synergistic partnerships to offer enhanced membership benefits. - **Hospitality and Travel Promotions:** The travel industry is tapping into co-branding promotions as a powerful tool to attract and retain customers through unique travel experiences. ## Related on Trend Hunter - [Coffee-Themed Airline Experiences](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Coffee-Inspired Alarms](https://www.trendhunter.com/trends/dunkin-x-hatch.md) - [Inflight Coffee Roasts](https://www.trendhunter.com/trends/alaska.md) - [Inflight Oat Milk Cream Liqueurs](https://www.trendhunter.com/trends/jetblue-and-oatrageous.md) - [Optimized Inflight Coffees](https://www.trendhunter.com/trends/custom-coffee-blend.md) - [Branded In-Flight Coffees](https://www.trendhunter.com/trends/easyjet-and-costa-coffee.md) - [Branded In-Flight Coffee Partnerships](https://www.trendhunter.com/trends/jet2com-and-jet2holidays.md)