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# Snack-Inspired Sneakers
The Dunkaroos Sneakers Pay Homage to the 90s Snack

By Grace Mahas | Published 2023-03-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dunkaroos-sneakers
References: [kattycustoms.store](http://kattycustoms.store/)

Nostalgic '90s snack [Dunkaroos](https://www.trendhunter.com/trends/dunkaroos-orange-sherbet) and emerging sneaker customizer Katty Customs have teamed up to create the first-ever [exclusive Dunkaroos shoes](https://www.trendhunter.com/trends/lays-x-saucony), aptly named "DunkAShoes." These eye-catching sneakers are hand-painted with the iconic Dunkaroos colors - yellow, purple, teal, and magenta - and adorned with the classic rainbow chip pattern. Custom insoles featuring the memorable Dunkaroos cookies and a removable Dunkaroos keychain/tag are also included.

Katty Customs, led by CEO and founder Nicolle Knight, has been creating [custom clothing and footwear](https://www.trendhunter.com/trends/ground-up-and-hersey) for over a decade, working with notable brands and personalities. The DunkAShoes will be available on the NTWRK app on March 27th, 2023 at 3:00 PM PST (6:00 PM EST). A drawing will take place at the same time, with free entry and a $0.90 win fee. To participate, users must download the NTWRK app.

Image Credit: Dunkaroos

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 93% | Activity: 97% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Nostalgia Fashion:** Opportunity for fashion brands to create customized apparel and footwear inspired by nostalgic items.
- **Exclusive Collaborations:** Opportunity for brands to collaborate and create limited edition items, generating buzz and exclusivity.
- **Customization Culture:** Opportunity for businesses to create products that embrace personalization and customization by consumers.

### Where This Applies

- **Fashion and Apparel:** Fashion brands can create limited edition and customized collections inspired by nostalgic items, generating exclusivity and buzz.
- **Sneaker and Streetwear:** Streetwear and sneaker brands can collaborate with other brands, personalities or artists to create exclusive products inspired by pop culture.
- **Gaming and Entertainment:** Gaming companies and entertainment brands can explore collaborations and limited edition collections inspired by iconic games or movies, embracing customization as a trend.

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