# Nostalgic Snack-Infused Icings Betty Crocker is Selling Dunkaroos Icing with Rainbow Sprinkles By Katherine Pendrill | Published 2021-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkaroos-icing References: [finance.yahoo](https://finance.yahoo.com/finance/news/betty-crocker-selling-dunkaroos-icing-161500386.html) If you're looking for a tasty way to take a trip down memory lane, look no further than Betty Crocker's new Dunkaroos Icing. Dunkaroos are of course the iconic 90s treat that consisted of mini cookies paired with a sweet rainbow sprinkle-studded icing for dipping. [Betty Crooker's](https://www.trendhunter.com/trends/oreo-cookie-creme-whipped-frosting) new Dunkaroos Icing is inspired by this beloved treat with a whopping 16 ounces of your favorite vanilla icing studded with little [rainbow-colored sprinkles](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix). This thick and tasty vanilla icing makes the perfect topper for everything from [cookies, to cupcakes](https://www.trendhunter.com/trends/birthday-cake-cookie), or even a giant cookie cake. Or, you could simply grab a spoon and enjoy the new Dunkaroos Icing straight from the tub – it's entirely up to you. Image Credit: Betty Crocker ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nostalgia Marketing:** Companies can tap into consumers' nostalgia by reinventing products from the past, like Betty Crocker's Dunkaroos Icing, to generate interest and boost sales. - **Food Pairings:** There is an opportunity to create new and unique food pairings with Dunkaroos Icing as a versatile ingredient that can be used in a variety of desserts and baked goods. - **DIY Snacks:** With the increasing popularity of DIY snack culture, companies can create icing kits with Dunkaroos Icing and mini cookies to allow consumers to make their own nostalgic treats at home. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the trend of nostalgia marketing by reinventing classic snacks and treats from the past for modern consumers. - **Bakery and Desserts:** In the bakery and dessert industry, there is an opportunity to incorporate new and unique flavor combinations using Dunkaroos Icing as an ingredient. - **Consumer Packaged Goods:** Consumer packaged goods companies can create DIY snack kits featuring Dunkaroos Icing and mini cookies that appeal to consumers who enjoy making their own treats at home. ## Related on Trend Hunter - [Cereal-Flavored Cookie Snack Packs](https://www.trendhunter.com/trends/cinnamon-toast-crunch-dunkaroos.md) - [Sherbert-Flavored Cookie Snacks](https://www.trendhunter.com/trends/dunkaroos-orange-sherbet.md) - [Beverage-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/creme-filled-cookies.md) - [Cookie-Inspired Fudge Snacks](https://www.trendhunter.com/trends/fudge-stripes-dipmmms.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md) - [Cookie Filling-Flavored Frostings](https://www.trendhunter.com/trends/oreo-cookie-creme-whipped-frosting.md) - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md) - [Cake-Batter Ice Creams](https://www.trendhunter.com/trends/krazy-kookie-dough.md) - [Wintery Soft-Baked Cookies](https://www.trendhunter.com/trends/soft-baked-sugar-with-sprinkles-icing-cookies.md)