# 90s Cookie Snack Revivals The Dunkaroos Cookie Snack is Positioned for a Summer 2020 Revival By Michael Hemsworth | Published 2020-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dunkaroos-cookie-snacks References: [coolmaterial](https://coolmaterial.com/food-drink/its-official-dunkaroos-are-coming-back-this-summer/) & [instagram](https://www.instagram.com/dunkaroos/) The Dunkaroos cookie snacks were a mainstay part of the 90s and are now positioned for a comeback thanks to a recent announcement that will see the sweet treat hitting shelves once again in Summer 2020. The General Mills snack consists of the same small coin-like cookies along with a serving of icing for dipping to make them ideal for enjoyment while out of the house. The snack will come in a vanilla cookie flavor option that comes packed with vanilla frosting that has been packed with rainbow sprinkles. The Dunkaroos cookie snacks will be available at 7-Eleven in addition to an array of other convenience stores and will come as welcome news to nostalgic Millennials looking to enjoy the classic snack once again. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **90s Snack Revivals:** Reintroducing beloved 90s cookie snacks presents an opportunity to capitalize on nostalgia and appeal to sentimental consumers. - **Convenience Store Snacking:** Increasing availability of snack options in convenience stores presents a disruptively innovative opportunity for food and beverage companies to expand their reach and tap into impulse buying behavior. - **Creative Flavor Pairings:** Exploring playful, unconventional flavor combinations such as the Dunkaroos' vanilla cookie and rainbow sprinkle frosting can disrupt the snacking industry and appeal to adventurous consumers. ### Sectors Adopting This - **Snack Foods:** Manufacturing nostalgic snacks like Dunkaroos can create a competitive advantage and drive sales in the saturated snack foods industry. - **Convenience Stores:** Collaborating with snack food companies to provide exclusive items like Dunkaroos can differentiate convenience stores from competitors and increase customer loyalty. - **Food and Beverage:** Developing unconventional, whimsical food and beverage products that cater to consumers' desires for nostalgia, convenience, and unique flavor profiles can disrupt the industry and create new markets. ## Related on Trend Hunter - [Sherbert-Flavored Cookie Snacks](https://www.trendhunter.com/trends/dunkaroos-orange-sherbet.md) - [90s Snack-Inspired Pancake Mixes](https://www.trendhunter.com/trends/pancake-kit.md) - [Cookie-Inspired Fudge Snacks](https://www.trendhunter.com/trends/fudge-stripes-dipmmms.md) - [Pretzel-Creme Snack Packs](https://www.trendhunter.com/trends/funky-mello.md) - [Revived Carnival Sandwich Cookies](https://www.trendhunter.com/trends/cotton-candy-oreo.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Seasonal Donut Brand Cookies](https://www.trendhunter.com/trends/holiday-shortbread-cookie.md) - [Nostalgic Cookie Dough-Inspired Snacks](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1.md) - [Indulgent Summertime Cafe Menus](https://www.trendhunter.com/trends/2023-summer-menu.md)