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# 90s Snack-Inspired Cereals
Dunkaroos Cereal Has Vanilla Frosting Cookie Pieces with Sprinkles

By Laura McQuarrie | Published 2020-12-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dunkaroos-cereal
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4220-general-mills-new-winter-2020-cereals)

Those who loved snacking on Dunkaroos as a kid will delight in the new Dunkaroos Cereal from [General Mills](https://www.trendhunter.com/trends/cerealflavored-popcorn), which takes the form of a sweetened corn cereal with a vanilla frosting and cookie flavor and rainbow sprinkles. The sweet breakfast cereal shares 14 grams of sugar per each one cup serving and it's a treat that promises to satisfy Millennials as well as a whole new generation of cereal lovers.

The cookie and confetti icing snack that originally launched in 1990 was revived this year and now people are getting the chance to experience the flavors of the nostalgic treat in many new forms. The breakfast cereal helps to make the flavors of Dunkaroos appropriate for breakfast, which is something anyone with a sweet tooth will appreciate.

Image Credit: General Mills

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 37% | Activity: 29% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Nostalgic Cereal Flavors:** Opportunity for other companies to create cereal flavors inspired by popular childhood snacks
- **Indulgent Breakfast Options:** A push for more breakfast items that are sweet and indulgent in taste
- **Reviving Classic Snacks:** Opportunity for companies to bring back popular snacks from previous decades in new forms

### Industries Being Reshaped

- **Cereal Industry:** Companies can capitalize on Millennials desire for nostalgic flavors in cereal selections
- **Snack Industry:** Companies can take advantage of the trend of reviving classic snacks and create new snack products for consumers
- **Breakfast Industry:** Companies can benefit by creating more sweet and indulgent breakfast options for consumers who desire a treat in the morning

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