# Nostalgic Snack Beers Dunkabroos is a Dunkaroos-Themed Beer Brewed with Cream, Cookies & Sprinkles By Laura McQuarrie | Published 2020-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dunkabroos References: [myrecipes](https://www.myrecipes.com/news/dunkaroos-beer) & [instagram](https://www.instagram.com/p/CD3-dNmF7cH/?utm_source=ig_embed) Much to the delight of many 90s kids, [Dunkaroos](https://www.trendhunter.com/trends/cinnamon-toast-crunch-dunkaroos) returned to stores earlier this spring and now, Millennials are also being treated to a new beer from [Martin House Brewing](https://www.trendhunter.com/trends/spartannash-brat-shop) called Dunkabroos. The beer is touted as "nostalgia in a can" and the ale is authentically brewed with [cookies, vanilla cream, lactose and sprinkles](https://www.trendhunter.com/trends/peanutbutter-milk-stout). As Martin House Brewing describes, all of the sweet flavors of the snack packs are recreated perfectly, right down to the "frosting finish." The ale comes in at 8% ABV, which definitely makes it a grown-up take on the childhood cookies and cream treat. The limited-run offering was made exclusively available via the brewery's Texas taproom and due to demand, the beer quickly sold out. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Beers:** Disruptive innovation opportunity: Create more alcoholic beverages that tap into the nostalgia of popular snacks from the past, appealing to Millennials and Gen Xers. - **Flavorful Craft Beers:** Disruptive innovation opportunity: Experiment with unconventional flavor combinations in craft beer production, catering to consumers looking for unique and adventurous tasting experiences. - **Limited-run Offerings:** Disruptive innovation opportunity: Launch exclusive and limited-edition products to create buzz and drive demand among consumers seeking novelty and exclusivity. ### Sectors Adopting This - **Craft Brewing:** Disruptive innovation opportunity: Explore the incorporation of nostalgic flavors and themes into craft beer offerings, targeting consumers seeking unique and memorable drinking experiences. - **Alcoholic Beverages:** Disruptive innovation opportunity: Develop innovative alcoholic beverages that recreate the flavors and nostalgia of popular snacks, appealing to a wide range of consumers across different age groups. - **Limited-edition Products:** Disruptive innovation opportunity: Create and market limited-run offerings in various industries, leveraging scarcity and exclusivity to generate consumer excitement and drive sales. ## Related on Trend Hunter - [Cereal-Flavored Cookie Snack Packs](https://www.trendhunter.com/trends/cinnamon-toast-crunch-dunkaroos.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [90s Snack-Inspired Pancake Mixes](https://www.trendhunter.com/trends/pancake-kit.md) - [Sherbert-Flavored Cookie Snacks](https://www.trendhunter.com/trends/dunkaroos-orange-sherbet.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Coffee Brand Cream Ales](https://www.trendhunter.com/trends/coffee-roll-cream-ale.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Chocolatey Dark Lager Beers](https://www.trendhunter.com/trends/chocolate-dunkel.md)