# Firecracker-Inspired Packaged Sneakers Nike's New Dunk Low Disrupt Sneaker Honors Lunar New Year By Amy Duong | Published 2021-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dunk-low-disrupt-sneaker References: [hypebeast](https://hypebeast.com/2021/1/nike-dunk-low-disrupt-firecracker-dd8478-641-release-date) [Nike](https://www.trendhunter.com/trends/nike-dunk-low-2) celebrates [Lunar New Year](https://www.trendhunter.com/trends/lunar-new-year-sneaker) with a new iteration of the Dunk Low Disrupt sneaker for women. The sports brand launches a Firecracker colorway that is complete with special branding and packaging to honor the overarching theme. The sneaker itself is detailed with a plethora of [bright colors](https://www.trendhunter.com/trends/red-stardust-colorway) throughout the upper and packaged in a Chinese themed design. The shoe features a base layered panel as bright red makes up the quarter sections and the toe box, dusty pink overlaps on top in a suede material. Additionally, the shoe is detailed with yellow at the ankle collars, and the tongue and heels tabs are in light blue. The interior shows off a firecracker image and the shoes are wrapped in all-red paper and a special box with more firecracker graphics. Image Credit: Nike China ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Lunar New Year Sneaker Collections:** Brands can tap into cultural celebrations by releasing limited edition sneakers that honor important holidays and events. - **Special Packaging for Limited Edition Collections:** Creating unique packaging for exclusive sneaker releases can add to the appeal and value of the product. - **Colorful and Bold Sneaker Designs:** The use of bright colors and bold designs can attract consumers who are looking for unique and eye-catching sneakers. ### Where This Applies - **Sporting Goods:** Sporting goods companies can release limited edition collections to coincide with important sporting events and holidays. - **Fashion and Apparel:** Apparel companies can collaborate with sneaker brands to create limited edition collections that complement their clothing lines. - **Packaging and Design:** Companies that specialize in packaging and design can work with brands to create unique and eye-catching packaging for limited edition products. ## Related on Trend Hunter - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Textural Suede Colorblocked Sneakers](https://www.trendhunter.com/trends/dunk-low-panda-1.md) - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md)