# Iconic Gentleman Campaigns Annie Leibovitz Captures the Latest Dunhill Menswear Campaign By Jana Pijak | Published 2015-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dunhill-menswear-campaign References: [fuckingyoung.es](http://fuckingyoung.es/dunhill-springsummer-2015-campaign/) & [dunhill](http://www.dunhill.com/) Louis Eliot, Andrew Cooper and Alex Blamire star in the latest [Dunhill](https://www.trendhunter.com/trends/case-of-delights) menswear campaign for the Spring/Summer 2015 season. The advertorial is captured by [iconic photographer Annie Leibovitz](https://www.trendhunter.com/trends/alessandro-micheles) of Vanity Fair fame and embodies a gentlemanly air. Known for its quality menswear goods, Dunhill doesn't disappoint with its latest range of sophisticated staples. Its Spring/Summer 2015 collection highlights lightweight suits, pastel-hued jackets and khaki trousers that are effortlessly put together and always elegant. Lensed inside of an opulent home, this Dunhill menswear campaign stays true to the label's heritage and aesthetic. This image series is reflective of modern design ideals without losing its connection to Dunhill's brand values and history. The brand's impeccable tailoring is translated both through its suiting and its more causal items. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Menswear:** There is an opportunity for disruptive innovation in menswear by incorporating modern design ideals while maintaining a brand's heritage and aesthetic. - **Iconic Photography Campaigns:** There is an opportunity for disruptive innovation in fashion photography by working with renowned photographers to capture a brand's values and history. - **Elegant Yet Effortless Style:** There is an opportunity for disruptive innovation in creating fashion that seamlessly combines sophistication and comfort for the modern gentleman. ### Sectors Adopting This - **Fashion:** The fashion industry can innovate by creating menswear that incorporates modern design ideals while maintaining a brand's heritage and aesthetic. - **Photography:** The photography industry can innovate by working with brands to capture their values and history through iconic photography campaigns. - **Luxury Goods:** The luxury goods industry can innovate by creating elegant yet effortless fashion for the modern gentleman. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)