# Tailored Trench Ensembles The D.S.DUNDEE SS12 Collection Offers Pops of Color & Clean Cuts By Jaime Neely | Published 2011-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dundee-ss12-collection References: [hypebeast](http://hypebeast.com/2011/08/d-s-dundee-2012-springsummer-collection/) & [dsdundee](http://www.dsdundee.com/index.asp) The D.S.DUNDEE SS12 Collection for men offers plenty of color and fresh styles to look forward to after the cold weather season. The collection offers a balance of [formal and casual attire](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), resulting in an extremely versatile and fashionable series of clothes. The inspiration behind this European line was to create high-quality clothing with Scottish, country-style roots. The D.S.DUNDEE SS12 Collection features some of the finest fabrics and materials with waterproof qualities. Standout pieces from the D.S.DUNDEE SS12 Collection include a [red trench coat](https://www.trendhunter.com/trends/rudsaks-dj-vu), [denim blazers](https://www.trendhunter.com/trends/percival-ss25-drop-2) and canvas totes. This collection has everything the modern man needs to stay looking polished. **Implications** - Businesses that devote their efforts to creating products that suit a modern lifestyle will appeal to many consumers today. Products that can be easily integrated and accessed by consumers will likely generate high levels of success. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 50% | Activity: 14% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Modern Lifestyle Products:** Opportunity to create products that suit a modern lifestyle and appeal to many consumers today. - **Versatile and Fashionable Clothing:** Opportunity to design clothing that offers a balance of formal and casual attire, resulting in versatile and fashionable options. - **High-quality Waterproof Materials:** Opportunity to develop high-quality clothing with waterproof qualities, offering functional and stylish options. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retail companies to offer modern lifestyle products that appeal to a wide consumer base. - **Apparel Design:** Opportunity for apparel designers to create versatile and fashionable clothing that meets the needs of the modern consumer. - **Textile Manufacturing:** Opportunity for textile manufacturers to develop high-quality waterproof materials for the fashion industry, combining functionality and style. ## Related on Trend Hunter - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Seasonal Dynamic Outerwear Capsule](https://www.trendhunter.com/trends/kestin-1.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md)