# Treehouse Pop-Up Shops Duncan Shotton's ‘POP-UP A TREE SHOP' Sells Products from Up High By Alexander Lam | Published 2013-05-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/duncan-shotton References: [designtaxi](http://designtaxi.com/news/357840/Designer-Sets-Up-Pop-Up-Shop-In-A-Tree/) & [dshott.bigcartel](http://dshott.bigcartel.com/) Instead of opening a shop at ground level, designer Duncan Shotton decided to open his [pop-up shop](https://www.trendhunter.com/trends/shein-pop-up) in a tree and name it ‘POP-UP A TREE SHOP.’ Originally only an online retailer, Shotton decided to venture into the real world. Tied to pieces of string suspended from a wooden pole, Shotton's products dangled in front of passing pedestrians. The ‘POP-UP A TREE SHOP' was set up at Harajuku in Tokyo. Shotton ran his sky-high retail location until it began to rain. In the process, he greeted fans and customers while holding up signs to drive traffic towards his online presence. A [Facebook](https://www.trendhunter.com/trends/artificial-intelligence-agent) sign promoting Shotton's social media page was held up along with a placard with the link to his [online storefront](https://www.trendhunter.com/trends/personalization-concept-popup). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Shops in Unconventional Locations:** Disruptive innovation opportunity: Explore the possibility of setting up pop-up shops in unique and unconventional locations to attract attention and create a memorable shopping experience. - **Integrating Online and Offline Retail:** Disruptive innovation opportunity: Combine the convenience of online shopping with the sensory experience of offline retail by utilizing pop-up shops to bridge the gap between the two. - **Using Social Media for Promotion:** Disruptive innovation opportunity: Utilize social media platforms such as Facebook to drive traffic and promote online presence during pop-up shop events. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Experiment with pop-up shops to offer customers a new and engaging way to experience and purchase products. - **E-commerce:** Disruptive innovation opportunity: Use pop-up shops as a physical extension of an online storefront, encouraging customers to interact with products before making online purchases. - **Marketing and Advertising:** Disruptive innovation opportunity: Leverage the novelty and uniqueness of pop-up shops to generate buzz and create memorable advertising campaigns. ## Related on Trend Hunter - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md)