# Disturbing Sexist Ads Duncan Quinn Suit Campaign Depicts Strangled Woman By Sandra Winn | Published 2008-12-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/duncan-quinn-suit-ad-depicting-strangled-woman References: [nymag](http://nymag.com/daily/fashion/2008/12/december_editorials.html#photo=7) This [violent and sexist](https://www.trendhunter.com/trends/aid-to-cart) Duncan Quinn [suit advertisement](https://www.trendhunter.com/trends/mens-wearhouse) depicting a strangled and bloody half-naked woman lying on a car has been deemed by NY Mag as, “The most disturbing ad found in December 2008 fashion magazines.” I couldn’t agree more. The Duncan Quinn ad shows a smug looking man smirking and standing by a car while he holds a necktie around the dead body of a woman who is bleeding from the head, and wearing a [bra and panties](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). While accusations of some advertisements are arguably sexist and violent, in part due to cultural differences, this one isn’t. The male actor featured in Quinn’s ad killed a woman and obviously enjoyed it; he represents a dominate male figure who is superior to women. How, exactly, Duncan Quinn’s disgustingly violent, shocking and sexist ad showing a murdered woman on a car has anything to do with selling suits completely escapes me. I find this advertisement so appalling that if Quinn’s suits were being given away, I wouldn’t accept them. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Gender-inclusive Advertising:** Opportunity for brands to promote equality and inclusion by moving away from sexist and violent portrayals in their advertisements. - **Empowering Male Allies:** Creating campaigns that encourage men to challenge dominant stereotypes and promote respect and equality towards women. - **Brand Responsibility:** Consumers demanding that brands take responsibility for the messages they promote and hold them accountable for reinforcing harmful stereotypes. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to lead the way in promoting gender-inclusive advertising and redefining societal beauty standards. - **Advertising & Marketing:** Companies can offer services and solutions to help brands create more respectful and inclusive advertising campaigns. - **Consumer Advocacy:** Opportunity for organizations to advocate for responsible advertising practices and protect consumers from harmful content. ## Related on Trend Hunter - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)