# Free-From Halloween Baking Mixes Duncan Hines Reformulated its Offerings to be More Accessible By Grace Mahas | Published 2020-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/duncan-hines References: [duncanhines](https://www.duncanhines.ca/) & [duncanhines](https://www.duncanhines.ca/recipes/cupcakes/dh/spooky-surprise-cupcakes/) Although this Halloween season might look different than previous years, Duncan Hines is making it easy to have Halloween fun at-home with its new, reformulated baking mixes. The brand offers a range of "[spooktacular" recipes](https://www.trendhunter.com/trends/halloween-menu-items) like the Mummy Wrap Cupcakes, Spooky Surprise Cupcakes, and Pop Rocks Cupcakes made from quality ingredients and with no artificial flavors. Moreover, in an effort to be more accessible to all, the brand has made some changes to its mixes. For those looking to avoid dairy, either due to dietary restrictions or lifestyle choices, [Duncan Hines'](https://www.trendhunter.com/trends/duncan-hines-epic-baking) new reformulated collection features many [dairy-free options](https://www.trendhunter.com/trends/unreal-halloween-pack) as well as products that are certified Pareve Kosher. Fans can get their hands on the full line of refreshed products at major retail locations across Canada. Image Credit: Duncan Hines ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Baking:** Disruptive innovation opportunities lie in developing dairy-free baking products to cater to customers with dietary restrictions or lifestyle choices. - **Pareve Kosher Certification:** Disruptive innovation opportunities exist in offering baking mixes that are certified Pareve Kosher, appealing to a wider consumer base. - **At-home Halloween Fun:** Disruptive innovation opportunities can be explored to enhance the at-home Halloween baking experience with convenient and fun baking mixes. ### Sectors Adopting This - **Baking Mixes:** Disruptive innovation opportunities can be found in developing new and improved baking mixes that cater to various dietary preferences and certifications. - **Food and Beverage Retail:** Disruptive innovation opportunities lie in collaborating with major retail locations to make specialized baking mixes available to a wider consumer audience. - **Health and Wellness:** Disruptive innovation opportunities exist in the health and wellness industry to create baking mixes that align with dietary restrictions and choices, providing healthier alternatives for consumers. ## Related on Trend Hunter - [Autumnal Arachnid Baking Mixes](https://www.trendhunter.com/trends/funfetti-spiderweb-swirl-brownie-mix.md) - [Celebrational Foolproof Baking Packs](https://www.trendhunter.com/trends/duncan-hines-epic-baking.md) - [Celebratory Halloween Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cakes.md) - [Autumnal Caramel Cake Mixes](https://www.trendhunter.com/trends/caramel-sheet-cake-mix.md) - [Artisan-Quality Halloween Desserts](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Spooky Lunch Snack Ranges](https://www.trendhunter.com/trends/general-mills-halloween-products.md) - [Contemporary Confetti Cake Mixes](https://www.trendhunter.com/trends/joyfetti-cake-mix.md)