# Rapping Pastries Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars By Summer Luu | Published 2010-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/duncan-hines-hip-hop References: [thedailywh.at](http://thedailywh.at/post/2166422435/freshly-baked-bigotry-of-the-day-what-on-earth) & [community.livejournal](http://community.livejournal.com/ohnotheydidnt/54176902.html) The new Duncan Hines '[Hip Hop Cupcakes](https://www.trendhunter.com/trends/nova-starr)' ad tries to get hip with the kids in a [YouTube](https://www.trendhunter.com/trends/teezo-touchdown-and-unwrp) commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down as fast as it went up. Targeting hip hop heads and the younger demographic, these featured [cupcakes get glazed in chocolate icing](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake) while singing in Auto-Tune and beatboxing. The controversy lies in the dark chocolate covering and big red juicy lips. The Duncan Hines 'Hip-Hop Cupcakes' ad has been taken down due to bad taste. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Hip Hop Advertising:** Opportunity for brands to engage with the younger demographic through hip hop-inspired advertising campaigns. - **Controversial Marketing:** Using controversial content in marketing campaigns to generate buzz and attention, although it may come with risks. - **Online Viral Ads:** Creating engaging and shareable content for online platforms to reach a wider audience and generate brand awareness. ### Sectors Adopting This - **Food and Beverage:** Exploring innovative and creative advertising strategies within the food and beverage industry to stand out in a competitive market. - **Entertainment and Media:** Leveraging popular culture and entertainment trends to create viral marketing campaigns that captivate audiences. - **Digital Marketing:** Utilizing online platforms and social media to promote and distribute creative advertising content, targeting specific demographics and generating user engagement. ## Related on Trend Hunter - [Celebrity-Backed Baking Mixes](https://www.trendhunter.com/trends/dolly-parton.md) - [Celebrity-Backed Breakfast Mixes](https://www.trendhunter.com/trends/duncan-hines-dolly-parton.md) - [Celebrational Foolproof Baking Packs](https://www.trendhunter.com/trends/duncan-hines-epic-baking.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Iconic Cupcake Brands](https://www.trendhunter.com/trends/crumbs-cupcakes.md) - [Street Art-Style Cookies](https://www.trendhunter.com/trends/cookie-plug.md) - [Contemporary Confetti Cake Mixes](https://www.trendhunter.com/trends/joyfetti-cake-mix.md) - [Remixed Mashup Snack Cakes](https://www.trendhunter.com/trends/ding-dongs-x-twinkies-mashups.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md)