# Celebrational Foolproof Baking Packs Duncan Hines EPIC Baking Kits are Launching Canada-Wide By Elena Rahman | Published 2022-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/duncan-hines-epic-baking References: [globenewswire](https://www.globenewswire.com/news-release/2022/05/09/2438581/0/en/It-s-time-to-bake-some-memories-New-Duncan-Hines-EPIC-Baking-Kits-are-a-perfect-way-for-Canadians-to-celebrate-missed-milestones-on-Epic-Celebration-Day.html) & [duncanhines](https://www.duncanhines.ca/products/epic/)  The Duncan Hines EPIC Baking Kits are now available Canada-wide. Duncan Hines, a brand of [Conagra Brands Inc](https://www.trendhunter.com/trends/joyfetti-cake-mix), is helping Canadians make up for lost time and missed milestones through the power of food. The easy-to-follow baking kits are geared towards celebrating "Epic Celebration Day," dedicated to the moments spent away from loved ones throughout the pandemic. The foolproof kits come with [baking mix and toppings](https://www.trendhunter.com/trends/fancy-baking-confetti). They are available in three delicious dessert flavors: Cookie Dough, Cookies & Cream, and S'mores Brownie. According to Teresa Blakney, Marketing Director for [Conagra Canada](https://www.trendhunter.com/trends/duncan-hines-dolly-parton), "Epic Celebration Day is a chance to give all the special moments the attention they deserve." The Duncan Hines EPIC Baking Kits aim to amplify the celebration with delicious homemade treats. Image Credit: Duncan Hines ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebration Kits for Special Occasions:** Creating celebration kits for special occasions provide an opportunity for consumers to connect with loved ones and make a memorable experience. - **Customizable Baking Kits:** Creating customizable baking kits provide an opportunity for consumers to personalize their baking experience to their preferences. - **Convenient Baking Kits:** Creating convenient baking kits provide an opportunity for consumers to save time and effort in the baking process. ### Where This Applies - **Food and Beverage:** Creating celebration kits in the food and beverage industry provide an opportunity for companies to tap into the emotional connection people have with food during special occasions. - **E-commerce:** Creating customizable baking kits in the e-commerce industry provide an opportunity for companies to tap into the personalized shopping experience that consumers expect online. - **Retail:** Creating convenient baking kits in the retail industry (grocery stores, etc.) provide an opportunity for companies to tap into the ever-growing demand for convenience in everyday products. ## Related on Trend Hunter - [Valentine’s-Themed Cookie Kits](https://www.trendhunter.com/trends/chocolate-sandwich-cookie-kit.md) - [Cinnamon Roll Muffin Mixes](https://www.trendhunter.com/trends/muffin-kit.md) - [Contemporary Confetti Cake Mixes](https://www.trendhunter.com/trends/joyfetti-cake-mix.md) - [Celebrity-Backed Baking Mixes](https://www.trendhunter.com/trends/dolly-parton.md) - [Celebrity-Backed Breakfast Mixes](https://www.trendhunter.com/trends/duncan-hines-dolly-parton.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Autumnal Caramel Cake Mixes](https://www.trendhunter.com/trends/caramel-sheet-cake-mix.md) - [Easter Hunt-Themed Baking Kits](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md)