# Self-Watering Packaging Designs Duncan Anderson Designs a Package to keep Herbs Fresh By Jamie Danielle Munro | Published 2014-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/duncan-anderson References: [packageinspiration](http://www.packageinspiration.com/self-watering-herbs.html/) & [dkanderson.eu](http://www.dkanderson.eu/) Duncan Anderson has put together an ingenious method for keeping herbs fresh even after taking them out of the store. His design uses a cardboard base that's filled with a plastic bag and water sealed inside the entire structure. The herb is then placed over the top in a pot, with a spout that feeds the pot water from below. Then, a plastic bag is placed around the entire thing, so that people can still see the plant inside. With this new [packaging design for herbs](https://www.trendhunter.com/trends/compostable-packaging-concept), consumers can buy the plants from the store and [keep using the food for weeks](https://www.trendhunter.com/trends/wilt-insurance) instead of having the purchase die after only a few days. Considering how wasteful it can be to buy food and throw it out, this package could help save a few bucks and avoid unnecessary garbage. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Self-watering Packaging:** Disruptive innovation opportunity for packaging companies to invest in eco-friendly and sustainable packaging solutions that keep food fresher for longer - **Extended-shelf Life Packaging:** Opportunity for developing packaging solutions that can increase the shelf life of other produce, such as fruits and vegetables - **Smart Packaging:** The development of self-regulated, intelligent packaging systems that can keep food from spoiling and reduce food waste. ### Who This Affects Most - **Food Packaging:** Companies in the food packaging industry should invest in developing innovative technologies that extend the shelf life of their products and support sustainability initiatives - **Herb and Spice Industry:** The herb and spice industry can benefit from partnering with packaging companies to develop more effective packaging solutions that keep their products fresh for longer while reducing waste - **Retail and E-commerce:** Retail and e-commerce businesses should explore the potential of self-watering packaging as a value-added service for customers, as a way to differentiate their product offering ## Related on Trend Hunter - [Water-Filled Herb Containers](https://www.trendhunter.com/trends/cole-mason.md) - [Self-Watering Compact Planters](https://www.trendhunter.com/trends/patella-crescenda.md) - [Elegant Airtight Herb Containers](https://www.trendhunter.com/trends/herb-storage-container.md) - [Naturalistic Self-Watering Planters](https://www.trendhunter.com/trends/apot-selfwatering-planter.md) - [Spherical Self-Watering Pots](https://www.trendhunter.com/trends/sweet-basil-selfwatering-globe.md) - [Freshness-Maximizing Microgreens Packaging](https://www.trendhunter.com/trends/upward-farms.md) - [Self-Watering Desk Planters](https://www.trendhunter.com/trends/posha.md) - [Four-in-One Herb Planters](https://www.trendhunter.com/trends/harry-herbs-indoor-herb-garden.md) - [Resealable Lettuce Packaging](https://www.trendhunter.com/trends/sensei-farms.md)