# Doughy Vegan Delights Dun-Well Doughnuts is All About Being Animal-Friendly By Katherinev123 | Published 2011-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dun-well-doughnuts References: [ecorazzi](http://www.ecorazzi.com/2011/12/07/dun-well-doughnuts-opens-their-nyc-vegan-shop/) & [dunwelldoughnuts](http://dunwelldoughnuts.com) Dun-Well Doughnuts is an all-vegan doughnut shop, whose opening has been highly anticipated over the last year since efforts began last September to raise funds for its establishment. The shop, founded by Christopher Hollowell and Daniel Dunbar, offers delicious treats for vegans with [egg and dairy dietary restrictions](https://www.trendhunter.com/trends/oat-cream-buns). If you've always thought of veganism as limiting in terms of food choices, one look at the Dun-Well Doughnuts menu and you'll change your mind. The menu features about [50 different flavors](https://www.trendhunter.com/trends/summer-haze-half-dozen), costing about $2.50 each, spanning everything from French toast and peanut butter chocolate to banana walnut and raspberry cheesecake. According to Hollowell and Dunbar, who have referred to the Dun-Well Doughnuts shop as the "premiere vegan doughnut shop on planet Earth," they aren't doughnut-making experts -- they just wanted to create a business that centered on an animal-positive theme. This approach is growing in popularity and is one that those attending Trend Hunter’s [New York innovation conference](http://www.futurefestival.com/newyork) will be sure to take note of. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan Desserts:** Food businesses can seize opportunities in the vegan dessert market by offering plant-based substitutes for traditional desserts. - **Animal-friendly Branding:** Businesses can tap into the rising trend of animal-friendly branding by incorporating values such as sustainability and responsibility into their messaging. - **Specialized Menu Offerings:** Food businesses can differentiate themselves in the crowded market by offering specialized menu offerings that cater to specific dietary needs, such as vegan or gluten-free options. ### Where This Applies - **Food Retail:** Food retailers can tap into the growing demand for vegan snacks and desserts by introducing plant-based options in their products line. - **Food Service:** Foodservice providers can create value by accommodating customers with dietary restrictions by offering specialized menu options. - **Marketing & Advertising:** Marketing agencies can leverage the trend of animal-friendly branding by helping businesses to align their messaging with consumer values of sustainability and responsibility. ## Related on Trend Hunter - [Savory Vegan Donuts](https://www.trendhunter.com/trends/chicken-parm-donut.md) - [Plant-Based Croissant Donuts](https://www.trendhunter.com/trends/vegan-cronut.md) - [Vegan-Friendly Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-australia.md) - [Plant-Based Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-vegan-donuts.md) - [Vegan-Certified Doughnut Lines](https://www.trendhunter.com/trends/krispy-kreme-7.md) - [Vegan Chocolate Donuts](https://www.trendhunter.com/trends/notmanjxr.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Decadent Free-From Donuts](https://www.trendhunter.com/trends/plant-based-donuts.md) - [Free-From Frozen Chocolate Donuts](https://www.trendhunter.com/trends/choccy-dodoughs.md)