# Crime Comparing Ads A Gun-Toting Brazilian Ad Warns People About Dumping Sewage in Lagoons By Alyson Wyers | Published 2014-06-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dumping-sewage References: [adsoftheworld](http://adsoftheworld.com/media/print/limpa_lagoa_sewage) & [facebook](http://www.facebook.com/limpalagoa) This powerful ad lets people know dumping sewage is a crime. The [print advertisement](https://www.trendhunter.com/trends/kiehls-response) was designed and conceived by Brazil-based ad agency Marcca Comunicação for Limpa Lagoa. By comparing a gun to a pipe dumping sewage into a body of water, the ad uses bold imagery to get its point across. The copy reads 'Dumping sewage in lagoons is a crime.' It also makes people aware of an event on May 31 that brought people together to reflect on the effects of [environmental degradation](https://www.trendhunter.com/trends/pick-up-your-poop). It includes a call to action in Portuguese as well. The ad was published in May 2014 and was the result of a creative collaboration between creative director João Claudio Lins, art directors João Cavalcante, Amanda Kumm, David Sousa and copywriter Guilherme Carvalho. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 54% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Bold Imagery:** There is an opportunity for businesses to use bold imagery in their advertisements to effectively convey their message. - **Environmental Awareness:** Businesses can tap into the growing trend of environmental awareness by incorporating eco-friendly messaging and initiatives into their marketing campaigns. - **Creative Collaborations:** Collaborations between different creative professionals can lead to innovative and impactful advertising campaigns that capture audience attention. ### Who This Affects Most - **Advertising:** In the advertising industry, there is an opportunity to leverage bold imagery and creative collaborations to create attention-grabbing campaigns. - **Environmental Conservation:** The environmental conservation industry can benefit from incorporating powerful imagery and raising awareness about environmental issues through ad campaigns. - **Event Planning:** Event planning professionals can organize events that focus on raising awareness about environmental degradation and promoting eco-friendly practices. ## Related on Trend Hunter - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md)