# Retro Video Store Streetwear The dumbgood Blockbuster Collection Features Clothing and Accessories By Jana Pijak | Published 2019-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dumbgood-blockbuster References: [dumbgood](https://dumbgood.com/collections/blockbuster) & [instagram](https://www.instagram.com/dumbgood/) The dumbgood Blockbuster collection celebrates the now closed [video rental](https://www.trendhunter.com/trends/break-better) franchise that was found across suburban, North American neighborhoods in the 90s and early 00s. The [limited-edition streetwear line](https://www.trendhunter.com/trends/space-jam-30th-anniversary) consists of logo-adorned hoodies, rugby shirts, sweat pants, tees and socks along with a bright backpack that features the brand's classic "be kind, rewind" slogan. The slogan is also featured throughout tee and sweater variations. Displayed in the video store's signature yellow and blue color palette, the dumbgood Blockbuster collection also includes a plastic video case tote, a video case keychain and a 1 L Nalgene water bottle featuring the company's logo. This themed streetwear collection will appeal to [nostalgia-obsessed Millennials](https://www.trendhunter.com/trends/throwback-collection) who grew up renting videos from Blockbuster before online streaming became more commonplace. Additionally, dumbgood's range is affordable in price, making it ideal for those seeking to invest in collectible streetwear in a more accessible way. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Nostalgia Culture Clothing:** Creating a retro-clothing line that incorporates sentimental items from the past can appeal to consumers' nostalgic tendencies and entice them with an emotional connection. - **Limited Edition Streetwear:** Designing a unique line of streetwear can invoke exclusivity and desirability for products that people may seek to collect before they become obsolete. - **Themed Fashion Accessories:** Developing fashionable accessories that showcase brand logos or sentimental items can be an innovative way to showcase pop culture references and generate attention. ### Industries Being Reshaped - **Streetwear Apparel:** The fashion industry can create brand new collections that showcase sentimental items such as clothing, bags, and shoes, to target and capitalize on the nostalgia of millennials. - **Collector's Items:** The collectible industry could design limited edition products that focus on nostalgia while using popular brands and licenses to promote collection among the nostalgic inclined. - **Fashion Accessories:** The fashion accessory industry can create unique accessories that allow customers to showcase their nostalgia while using items such as keychains, water bottles, and other functional products. ## Related on Trend Hunter - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [Nostalgic Music Piracy Merchandise](https://www.trendhunter.com/trends/limewire-1.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md)