# Cartoon Death-Preventing Apps The 'Dumb Ways to Die' App is a Playable Version of the Viral Video By Laura McQuarrie | Published 2013-05-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dumb-ways-to-die-app References: [designtaxi](http://designtaxi.com/news/357710/Dumb-Ways-To-Die-Now-Available-As-A-Video-Game-App/) The 'Dumb Ways to Die' [app](https://www.trendhunter.com/trends/dumb-phone1) matches the catchy viral video with the same premise -- but this time, you have the chance to save the danger-seeking characters in the video from death or serious injury. Players can intervene to prevent unfavorable outcomes like getting too close to flesh-eating piranhas, not opening doors for psychos and moving passengers a safe distance away from subway tracks. Each new high score adds familiar characters from the game to a transit station -- but you'll be so addicted to this [fast-paced, fun and frantic game](https://www.trendhunter.com/trends/game-of-splash), you'll collect them in no time at all. The game is an extension of McCann Australia's campaign for Melbourne's Metro Trains -- another fun, humorous and engaging way to get the word out about safety and public transit. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Death-preventing Apps:** Similar apps can be developed by other industries to promote safety and prevent accidents. - **Interactive Marketing Campaigns:** Businesses can use interactive games or activities as a way to promote their product or message. - **Gamification of Public Services:** Other public services can explore gamification as a way to educate and engage the public on important issues. ### Where This Applies - **Transportation:** Transportation companies can use interactive games or apps to promote safety among their passengers. - **Education:** Educational institutions can explore educational games or apps to teach students important lessons or concepts. - **Public Health:** Public health organizations can use apps or games to encourage healthy habits or promote safety measures. ## Related on Trend Hunter - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Casual Tap Games](https://www.trendhunter.com/trends/flappy-buddy.md) - [Death Prediction Apps](https://www.trendhunter.com/trends/death-clock-app.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md) - [Interactive Gamified Restaurant Apps](https://www.trendhunter.com/trends/baoverse-app.md) - [Low-Tech Smartphone Interface Apps](https://www.trendhunter.com/trends/blank-spaces-app.md) - [Civilization Rebuilding App Games](https://www.trendhunter.com/trends/after-inc-game.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md)