# Elegantly Simple Watches Linjer's 'Dumb Watches' Take the Tech Out of Wristwear By Joey Haar | Published 2016-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dumb-watch References: [producthunt](https://www.producthunt.com/tech/linjer-watches) & [linjer.co](https://www.linjer.co/pages/watch-launch?ref=producthunt) Smartwatches are all the rage thanks to products like the [Apple](https://www.trendhunter.com/trends/smartlet) Watch, but for many, a watch is meant to be something simple, beautiful, and straightforward. The new watches from Linjer are as far from modern smartwatches as possible, with [analog displays](https://www.trendhunter.com/trends/a1-slate), no charging, no branding and a style that doesn't lead others to think the wearer is from Silicon Valley. Linjer's watches come in two styles -- The Minimalist and The Classic -- however both designs feature elegant lines and numberless faces. Crafted using Swiss technology, sapphire crystal domed glass, [Italian leather](https://www.trendhunter.com/trends/leather-smartwatch-bands), and a stainless steel case, Linjer's watches are luxurious accessories. Since Linjer uses online sales to remove middleman mark-ups, though, its watches sell at as much as 75% less than traditional luxuiry brands. Linjer's "Dumb Watches" are the antithesis to modern smartwatches. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Simplistic Analog Watches:** The trend of simplistic analog watches focuses on creating timepieces that are simple, beautiful, and straightforward, without the complexity of smartwatch technology. - **Affordable Luxury Accessories:** The trend of affordable luxury accessories disrupts traditional luxury brands by offering high-quality, luxurious products at significantly lower prices through online sales and the removal of middleman mark-ups. - **Timeless Minimalist Designs:** The trend of timeless minimalist designs emphasizes elegant lines and numberless faces, creating watches that exude sophistication and style. ### Who This Affects Most - **Watchmaking Industry:** Disruptive innovation opportunities exist in the watchmaking industry to develop cutting-edge analog watches that prioritize simplicity, elegance, and affordability without compromising on quality. - **Luxury Goods Industry:** The luxury goods industry can explore disruptive innovation opportunities by embracing the trend of affordable luxury accessories, offering high-end products at lower prices to attract a wider customer base. - **E-commerce Industry:** The e-commerce industry can capitalize on the demand for timeless minimalist designs by providing a platform for online sales, removing middleman mark-ups, and making luxurious watches accessible to a broader audience. ## Related on Trend Hunter - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Simply Designed Smart Watches](https://www.trendhunter.com/trends/doro-watch.md) - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Icelandic Nature-Inspired Watches](https://www.trendhunter.com/trends/linkone.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md)