# Subtle Pill Boxes The 'Duma Pocket' is a Subtle Container for Pharmaceuticals By Joey Haar | Published 2017-10-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/duma-pocket References: [gerresheimer](https://www.gerresheimer.com/en/news-events/product-event-news/show/innovation-auf-der-cphi-worldwide-duma-pocket-die-pharmaverpackung-die-nicht-nach-medizin-aussie.html) Those who need to take pills throughout the day, be it because of a passing illness or more chronic conditions, know that medicating carries a certain degree of stigma, but the 'Duma Pocket' from packaging company Gerresheimer is has the potential to put that stigma out of sight. The container is designed to deliver one's [pharmaceuticals subtly](https://www.trendhunter.com/trends/log-pharma), with a form factor that makes it look more similar to a box of chewing gum or mints than to a [container of pills](https://www.trendhunter.com/trends/smart-pill-organizers). To be sure, such a design could potentially pose a problem for children. In order to avoid kids accidentally consuming medicinal products, the case comes with an inventive [childproof closure](https://www.trendhunter.com/trends/childproof-dropper). To open the Duma Pocket, one must squeeze the sides with one hand while lifting the tab with the other, a motion that requires adult hands to carry out. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 67% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Subtle Medication Packaging:** Opportunity for packaging companies to design discreet and inconspicuous containers for pharmaceuticals, reducing the stigma associated with taking pills. - **Childproof Medication Containers:** Innovative solutions for childproof closures on pill containers, ensuring the safety of children while still providing easy access for adults. - **Disguised Pharmaceutical Products:** Advancements in creating pill containers that resemble everyday items like gum or mints, providing a more inconspicuous way to store and carry medication. ### Who This Affects Most - **Packaging Industry:** The packaging industry can explore new designs and materials to create more discreet and non-stigmatizing pill containers. - **Child Safety Industry:** There is an opportunity for companies in the child safety industry to develop innovative childproof closures for medication containers that are both effective and easy to use for adults. - **Pharmaceutical Industry:** Pharmaceutical companies can collaborate with packaging manufacturers to create products that minimize the stigma associated with taking medication, potentially improving patient adherence. ## Related on Trend Hunter - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Countertop Pill Organizers](https://www.trendhunter.com/trends/m7-pill-organizer.md) - [Integrated Smartwatch Pillbox Concepts](https://www.trendhunter.com/trends/apple-watch-pillbox.md) - [Dosage-Managing Medicine Boxes](https://www.trendhunter.com/trends/medeasy.md) - [Connected Medication Reminder Holders](https://www.trendhunter.com/trends/ownum-pod.md) - [Accessible Pill Dispenser Bottles](https://www.trendhunter.com/trends/solopill.md) - [Single-Handed Pharmaceutical Caps](https://www.trendhunter.com/trends/snapslide.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Medication-Holding Bedside Clocks](https://www.trendhunter.com/trends/automatic-pill-organizer.md)