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# Industrial Group Shoots
The Dulvetica Spring 2011 Campaign is Warm and Cozy

By Kamal Musharbash | Published 2011-02-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dulvetica-spring-2011
References: [thefashionisto](http://thefashionisto.com/nicolas-ripoll-juan-manuel-arancibia-for-duvetica-spring-2011-campaign/) & [dulvetica](http://www.dulvetica.com)

Nicolas Ripoll and Juan Manuel Arancibia get intimate with the ladies for the Dulvetica spring 2011 campaign. The multi-hued jackets accent the [printed pants](https://www.trendhunter.com/trends/jiyongkim-fw25), while keeping the sense of community together.

As spring creeps its way out of the wintry grounds and your winter jackets get thrown back into the closets, these [Dulvetica spring 2011 outwear pieces](https://www.trendhunter.com/trends/rudsaks-dj-vu) will do the stylish trick of keeping you warm and dry.

**Implications** - Taking a [high-fashion design](https://www.trendhunter.com/trends/velvet-heat) and placing it in the context of an industrial world is a great way to make the product accessible. Consumers are looking for quality products, but too much opulence and the target demographic becomes smaller. Location plays a significant role in the appeal of a commodity as seen with this industrial setting.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 26% | Activity: 20% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **High-fashion Industrial Designs:** Exploring the combination of high-fashion design with industrial aesthetics to create accessible and appealing products.
- **Quality Products Without Opulence:** Meeting consumer demand for quality products without being overly extravagant or exclusive.
- **Location-based Appeal:** Leveraging the role of location to enhance the appeal of a product or brand.

### Industries Being Reshaped

- **Fashion:** Opportunities for fashion brands to incorporate industrial aesthetics into their designs and expand their target demographic.
- **Manufacturing:** Opportunities for manufacturers to collaborate with high-fashion designers to create unique and accessible products.
- **Tourism:** Leveraging the appeal of different locations and industrial settings to attract tourists and promote local industries.

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