# Vibrant World Campaigns The Dulux 'Let's Colour' Video Aims to Uplift Through Color By Allison Love | Published 2010-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dulux-lets-colour References: [theawesomer](http://theawesomer.com/video-lets-colour/42860/) & [youtube](http://www.youtube.com/watch?v=AV4IoCgi2QA&feature=player_embedded) The newest [Dulux](https://www.trendhunter.com/trends/dulux-1) 'Let's Colour' ad aims to uplift by spreading color around the world. The video shows different people painting various surfaces with [vibrant colours](https://www.trendhunter.com/trends/3form-2025-color-collection). The most striking image in the video is the colour contrast between the woman dressed in yellow, who is painting a building bright purple. The video aims to create a worldwide initiative of [spreading colour all over the world](https://www.trendhunter.com/trends/radiant-lilac), and instilling emotion by colour alone. The Dulux 'Let's Colour' video is truly uplifting and certainly makes me want a bit more colour in my life. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Global Color Revival:** Disruptive innovation opportunity: Companies can tap into the growing demand for vibrant colors and campaigns that uplift and inspire. - **Emotional Branding:** Disruptive innovation opportunity: Brands can explore the power of color to evoke emotions and create meaningful connections with their target audience. - **Artistic Activism:** Disruptive innovation opportunity: Organizations can use art and creativity as a catalyst for positive change and societal impact. ### Sectors Adopting This - **Paint & Coatings:** Disruptive innovation opportunity: Companies can develop new paint technologies and products to meet the demand for vibrant and uplifting colors. - **Advertising & Marketing:** Disruptive innovation opportunity: Agencies can create impactful campaigns that leverage the emotional power of color to connect with consumers. - **Social Impact:** Disruptive innovation opportunity: Non-profit organizations can utilize art and colors to drive positive change and raise awareness about social issues. ## Related on Trend Hunter - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Augmented Paint Platforms](https://www.trendhunter.com/trends/dulux-visualizer.md) - [Colorful Sampling Windows](https://www.trendhunter.com/trends/pink-refresh-window.md) - [Rebranded Color Campaigns](https://www.trendhunter.com/trends/the-loneliest-color.md) - [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md)