# Bottle-Stopper Laxatives Italian Dulcolax Ad Proves They Can Uncork Anything By Going Like Sixty | Published 2009-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dulcolax References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/06/dulcolax-laxative-stoppers/) This Italian campaign for Dulcolax uses popped corks to prove their laxatives can help you when you are all stopped up. The ad from [Saatchi & Saatchi](https://www.trendhunter.com/trends/snack-right), Milan, Italy is just too clever for me. Seems like it would make more sense to show “go-ers” like green traffic light instead of stopper, or the Go-Go’s, or "Go Go Power Ranger" as a theme. Credit for the Dulcolax cork ad goes to creative directors Agostino Toscana, Alessandro Orlandi and Sandro Esposti. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Digestive Health Products:** Creative marketing campaigns can draw attention to the potential health benefits of digestive health products. - **Humorous Advertising:** Using humor in advertising to promote sensitive products such as laxatives can capture consumers' attention. - **Discreet Packaging:** Consumers are more likely to purchase and use digestive health products if they are packaged in discreet and convenient forms. ### Who This Affects Most - **Pharmaceuticals:** Pharmaceutical companies can invest in creative marketing strategies to promote their digestive health products. - **Advertising:** Advertising agencies can specialize in creating humorous and attention-grabbing campaigns for sensitive products. - **Packaging:** Companies that specialize in producing discreet and convenient packaging solutions can provide innovative options for digestive health products. ## Related on Trend Hunter - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Laxative Chewy Supplements](https://www.trendhunter.com/trends/constipation-relief.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Family-Friendly Laxative Gummies](https://www.trendhunter.com/trends/prunelax-gummies.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)