# Subscription Sweets Dulcinea Delivers Baked Goodies on a Weekly Basis By Katherinev123 | Published 2009-10-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dulcinea References: [springwise](http://springwise.com/food_beverage/dulcinea/) & [dulcineabaking](http://www.dulcineabaking.com/) Now the sweet-toothed can get baked goods delivered right to their door with Dulcinea, a Manhattan-based business that delivers desserts on a subscription basis. Dulcinea operates in a similar fashion to [Milk Made](http://www.trendhunter.com/trends/high-end-ice-cream) (remember them?), another New York business that delivers ice cream. Every Wednesday, Dulcinea delivers ‘a wholesome indulgence,’ says Springwise, to subscribed customers who pay a fee per month. The so-called wholesome indulgences, which are made from local produce and organic, sustainably produced ingredients, include jumbo rhubarb muffins, [blueberry lemon pound cake](https://www.trendhunter.com/trends/zesty-lemon-eclairs), and [strawberry scones](https://www.trendhunter.com/trends/delicious-dessert-company) among other delights. I wish I lived in New York! ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Subscription-based Delivery:** There is an opportunity for businesses to offer subscription-based delivery services for various products, including baked goods. - **Wholesome Indulgence:** The trend of offering indulgent treats made from locally sourced and organic ingredients can be applied to different food categories and could disrupt traditional dessert offerings. - **Hyper-local Food Production:** There is potential for businesses to focus on hyper-local food production, using sustainable ingredients and catering to consumers' desire for locally sourced products. ### Where This Applies - **Food Delivery Services:** The food delivery industry can explore new opportunities by incorporating subscription-based models and offering healthier, indulgent options. - **Specialty Dessert Providers:** Specialty dessert providers can disrupt the market by offering desserts made from high-quality, local ingredients and delivering them on a subscription basis. - **Organic and Local Food Production:** The organic and local food production industry can expand its offerings by creating subscription-based services for indulgent treats made from sustainably produced ingredients. ## Related on Trend Hunter - [TV-Inspired Dessert Deliveries](https://www.trendhunter.com/trends/bridgerton.md) - [Diwali Snack Subcriptions](https://www.trendhunter.com/trends/sweets-snacks-subscription-box.md) - [Artisanal Bread Delivery Services](https://www.trendhunter.com/trends/bakehouse-bread-co.md) - [Subscription-Based Baking Kits](https://www.trendhunter.com/trends/the-pastry-project.md) - [Ice Cream Subscription Services](https://www.trendhunter.com/trends/ice-cream-subscription-program.md) - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Nationwide Cake Retailers](https://www.trendhunter.com/trends/susiecakes-grandma-hotline.md) - [Prepackaged Artisan Dessert Products](https://www.trendhunter.com/trends/the-delicious-dessert-company.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md)