# Fruit-Infused Tequilas Dulce Vida Tequila offers all-natural infusions made from real fruit By Grace Mahas | Published 2023-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dulce-vida-tequila References: [instacart](https://www.instacart.com/store/brands/dulce-vida)  Dulce Vida Tequila, a category leader, is revolutionizing the market with its all-natural infusions made from real fruit. The brand offers three refreshing flavors – Pineapple Jalapeño, Grapefruit, and Lime – perfect for creating easy and delicious cocktails like Ranch Waters, Margaritas, and Palomas. These infused tequilas are not only high-quality but also crafted with real fruit and infused in organic, 100% Blue Weber agave Blanco tequila. Each serving contains fewer than 100 calories, making them a healthier option for those who enjoy tequila. Among the three flavors, Pineapple Jalapeño stands out as a unique and flavorful infusion, currently doubling the growth rate of the tequila category overall. Dulce Vida Infusions can be enjoyed in a variety of ways, whether as a shot, on the rocks, or mixed with sparkling water, providing consumers with versatile and exciting options to enhance their tequila experience. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 73% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **All-natural Tequila Infusions:** Dulce Vida Tequila is setting a trend with its natural fruit infusions that provide a healthier option for consumers who enjoy tequila. - **Fruit-infused Cocktails:** Fruit-infused tequilas like Dulce Vida's offer a new trend in the cocktail industry that cater to consumers seeking unique and refreshing drinks. - **Low-calorie Alcohol Options:** The popularity of Dulce Vida's infusion tequilas indicates a growing trend for low-calorie alcohol options that cater to consumers' health-conscious preferences. ### Who This Affects Most - **Tequila Distillery:** Tequila distilleries can innovate by incorporating all-natural fruit infusions into their product lines to cater to growing consumer preferences for healthier and unique options. - **Beverage and Cocktail Industry:** The beverage and cocktail industry has an opportunity to create new and exciting fruit-infused cocktail options for consumers looking for a refreshing twist on classic favorites. - **Health and Wellness Industry:** The health and wellness industry can take note of the growing trend for low-calorie alcohol options like natural fruit-infused tequilas and incorporate them into health-conscious lifestyles, creating new marketing and product opportunities. ## Related on Trend Hunter - [Fruit-Infused Alcohol Products](https://www.trendhunter.com/trends/espanita-tequila-1.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Infused Cocktail-Ready Tequilas](https://www.trendhunter.com/trends/21seeds-infused-tequila.md) - [All-Natural Cocktail Cartons](https://www.trendhunter.com/trends/dulce-vida-tequila-cartons.md) - [Premium Infused Tequilas](https://www.trendhunter.com/trends/premium-infused-tequilas-rancho-la-gloria-infused-tequila-offers-a-distinct.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Vibrant Flavorful Tequila Campaigns](https://www.trendhunter.com/trends/flavor-for-real.md) - [Pineapple Tequila Sodas](https://www.trendhunter.com/trends/pineapple-tequila-soda.md) - [Infused Tequila Recipes](https://www.trendhunter.com/trends/21-seeds-1.md)