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# 90s-Themed Artful Streetwear
Dukes Cupboard Adorns Graphic Tees with Grainy Vintage Art

By Amy Duong | Published 2020-05-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/dukes-cupboard
References: [hypebeast](https://hypebeast.com/2020/5/dukes-cupboard-vintage-art-t-shirt-editorial-keith-haring-picasso-van-gogh-lichtenstein) & [dukescupboard](https://www.dukescupboard.com/)

Dukes Cupboard is a vintage store based in London and it recently unveiled its collection of [rare art tees](https://www.trendhunter.com/trends/vitesse) in its latest editorial shoot. To capture the pieces, the brand tapped photographer Emma Williams and model Sam Roberts to showcase the designs.

The range boasts a vintage energy as the aesthetics nods to a [90s inspiration](https://www.trendhunter.com/trends/90sinspired-soccer-collection) that references the time that the tees were originally made. The campaign boasts grainy visuals layered on top of one another to capture a tinged retro theme. The shirts are detailed with artwork by [Vincent Van Gogh](https://www.trendhunter.com/trends/the-van-gogh-musum), Keith Haring, Paul Cezanne, Roy Lichtenstein, Sarah Lucas, and two Picasso pieces. The famous artwork is also complete in a grainy texture to follow the theme.

Image Credit: Emma Williams

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 74% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage Art Fashion:** Opportunity for brands to incorporate vintage artwork into fashion designs, catering to the nostalgia and appreciation for retro aesthetics.
- **90s-inspired Streetwear:** Fashion brands can capitalize on the resurgence of 90s fashion trends by creating streetwear pieces that embrace the iconic styles of the era.
- **Grainy Retro Visuals:** The use of grainy visuals in photography and design can create a nostalgic and retro vibe, offering opportunities for brands to experiment with unique visual aesthetics.

### Sectors Adopting This

- **Fashion:** Fashion industry can explore incorporating vintage artwork and 90s-inspired streetwear to captivate nostalgic consumers and tap into current fashion trends.
- **Art:** Art industry can collaborate with fashion brands to showcase iconic artworks in a new context, attracting art enthusiasts and expanding their reach.
- **Photography:** Photography industry can experiment with grainy retro visuals to create unique and captivating images that evoke a sense of nostalgia and artistic charm.

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