# Manly Soap Box Sets The Duke Cannon Supply Co. Sells Its Soaps with Hatchets By Laura McQuarrie | Published 2014-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/duke-cannon-supply-co References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2014/01/not-for-metrosexuals-or-euro-trash-duke.html) & [dukecannon](http://dukecannon.com/index.php/american-soap-hatchet) Soaps from the [Duke Cannon Supply Co.](https://www.trendhunter.com/trends/walgreens-mens-zone) mean business. In its line of 'Big Ass Bricks of Soap,' this is evident fairly quickly from names like 'The F***-Ton' and scents like 'Naval Supremacy.' The "Big Ass" soaps weigh in at a hefty 10 oz, and can be purchased individually, or with other grooming essentials like [shaving cream and shampoo](https://www.trendhunter.com/trends/bob-refillable-body-wash). The soaps are also available as part of a set contained in a militaristic metal gift box, or for something super manly, soap bars that smell like "victory," "accomplishment" and "productivity" come with a hatchet. As well the allure of the bold masculine branding and unusual scents, another compelling reason to buy soap from the Duke Cannon Supply Co. is that a portion of the proceeds from sales goes towards the support of male and female Veterans who have fought for The [United States](https://www.trendhunter.com/trends/red-white-and-blue-bbq-sauces). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Masculine Branding:** There is an opportunity to disrupt the traditional cosmetic industry by incorporating bold, masculine branding and scents. - **Socially Responsible Purchasing:** Consumers are increasing their demand for socially responsible purchasing, particularly in industries related to personal care products. - **Gifting Experience:** Providing an enhanced gifting experience by offering soap sets with unique and unconventional packaging, such as militaristic metal gift boxes and additional grooming essentials. ### Where This Applies - **Personal Care Products:** Innovative ideas for bold and unconventional branding, scents, and packaging could continue to disrupt the personal care products industry. - **Veteran Support and Charitable Giving:** Opportunities to disrupt the traditional charitable giving industry by donating proceeds to support social causes, such as veteran support and empowerment. - **Gifts and Souvenirs:** Gifting experiences and unique packaging, such as the militaristic metal gift box and hatchet wrapping, could attract customers looking for unconventional or unique gifts and souvenirs. ## Related on Trend Hunter - [Dual-Action Bar Soaps](https://www.trendhunter.com/trends/wild-willies-rugged-clean-body-bar.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Oversized Soap Bricks](https://www.trendhunter.com/trends/mega-bricc.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Video Game-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty-collection.md) - [Collaboration Automotive Soap Ranges](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc.md) - [Spooky Soap Bundles](https://www.trendhunter.com/trends/spooky-suds.md) - [Comical Hygienic Products](https://www.trendhunter.com/trends/soap-for-a-midlife-crisis.md)