# Aromatic Masculine Bath Products These New Duke Cannon Scents Come in Four Varieties By Michael Hemsworth | Published 2024-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/duke-cannon-scents References: [theawesomer](https://theawesomer.com/duke-cannon-2024-new-bath-scents/729737/?utm_source=rss&utm_medium=rss&utm_campaign=duke-cannon-2024-new-bath-scents) & [dukecannon](https://dukecannon.com/collections/new-scents)  These new [Duke Cannon](https://www.trendhunter.com/trends/walgreens-mens-zone) scents have been revealed by the brand for 2024 to provide consumers with a masculine way to to elevate their daily grooming. The new scents include Wayfinder, Superior, High Country and Sawtooth, which each hone in on a range of fresh, masculine scent notes to make them appealing to male consumers or anyone seeking out an alternative option to try out in the shower. The scents are being offered as the brand's Big Ass Bricks of [Soap](https://www.trendhunter.com/trends/fragrance-forward-bodycare) and its THICK Body Wash. The new Duke Cannon scents can be purchased individually at price points starting at $9, but also come in kits with all four to encourage consumers to give them all a test. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 32% | Freshness: 21% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Masculine Bath Products:** These new Duke Cannon scents provide consumers with a masculine way to elevate their daily grooming. - **Fresh Scent Notes:** The scents include Wayfinder, Superior, High Country, and Sawtooth, each honing in on a range of fresh, masculine scent notes. - **Alternative Shower Options:** Anyone seeking out an alternative option to try out in the shower can explore these new Duke Cannon scents. ### Where This Applies - **Personal Care Products:** The new Duke Cannon scents are disruptive innovations in the personal care products industry. - **Men's Grooming:** These new scents cater to male consumers, offering disruptive innovations in the men's grooming industry. - **Soap and Body Wash:** Duke Cannon's Big Ass Bricks of Soap and THICK Body Wash offer disruptive innovations in the soap and body wash industry. ## Related on Trend Hunter - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Artisan Fragrance Body Deodorants](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Luxury Men's Body Washes](https://www.trendhunter.com/trends/cremo-body-wash.md) - [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Regionally Inspired Scent Packaging](https://www.trendhunter.com/trends/harrys-1.md)