# Alcoholic Scooter Marketing Sunset Scooters Offers 'DUI Scooters' to License-Less Drivers By Michael Hines | Published 2010-10-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dui-scooters References: [buzzfeed](http://www.buzzfeed.com/mjs538/dui-scooters) & [sunset-scooters](http://www.sunset-scooters.com/) Sunset Scooters in Clearwater, Florida has stirred up a bit of controversy by marketing 'DUI Scooters.' These scooters are being marketed to people without a license due to a DUI conviction. The DUI Scooters have a top speed of only 20 mph and must obey the same traffic laws as bicycles. Customers love them, but Mothers Against Drunk Driving (MADD) see them as a way for convicted drunk drivers to circumvent their penalties. Check out the video above, if only to see the audacious banner advertising the DUI Scooters. You've gotta love Florida. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 5% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Alternative Transportation Methods for DUI Offenders:** There is a trend of offering alternative transportation methods for DUI offenders such as 'DUI Scooters' with a top speed of 20 mph. - **Controversial Marketing Techniques:** Controversial marketing techniques like the one used by Sunset Scooters in promoting 'DUI Scooters' are becoming increasingly popular. - **Adapting Bicycles for Motorized Use:** There is a trend of adapting bicycles for motorized use like the 'DUI Scooters' that obey the same traffic laws as bicycles. ### Industries Being Reshaped - **Scooter Rental Services:** Scooter rental services like Sunset Scooters can capitalize on providing rental services to convicted drunk drivers who require alternative transportation. - **Marketing and Advertising:** The use of controversial advertising methods like the 'DUI Scooter' banner opens up opportunities for marketing and advertising agencies in the transportation industry. - **Bike Manufacturers:** Bike manufacturers could benefit from adapting bicycles for motorized use to meet the rising demand for alternative transportation methods for DUI offenders. ## Related on Trend Hunter - [Accessible E-Scooter Services](https://www.trendhunter.com/trends/accessible-e-scooter-service.md) - [Urban Rental Scooter Systems](https://www.trendhunter.com/trends/portable-rental-scooter-concept.md) - [Stylish Electric Scooters](https://www.trendhunter.com/trends/rena-max.md) - [Full-Tilt Steering Scooters](https://www.trendhunter.com/trends/fourwheel-scooter.md) - [Hybridized Police Scooters](https://www.trendhunter.com/trends/police-scooter.md) - [6000-Watt E-Scooters](https://www.trendhunter.com/trends/superscooter-gt1p.md) - [Utilitarian Cargo-Hauling Scooters](https://www.trendhunter.com/trends/scootility.md) - [Pet-Friendly E-Scooters](https://www.trendhunter.com/trends/the-mopet.md) - [Solar Panel-Covered Scooters](https://www.trendhunter.com/trends/lightfoot-scooter.md)