# Australian-Built Motorcycles Dues Ex Machina Models 'The Bully' After American-Style 80s Bikes By Meghan Young | Published 2014-12-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dues-ex-machina References: [vicespy](http://www.vicespy.com/the-bully-by-dues-ex-machina/) & [hypebeast](http://hypebeast.com/2013/10/the-bully-by-deus-ex-machina) Dues Ex Machina, a brand hailing from Australia, means 'god from machine,' which is appropriate. Specializing in [custom motorcycles](https://www.trendhunter.com/trends/manx-and-manx-r), the company has created some impressive road-runners including 'The Bully.' Although it was built in Australia, some people will note its similarities to [American bikes from the 80s](https://www.trendhunter.com/trends/suzuki-gsx8tt-motorcycle). That's because Dues Ex Machina specifically modeled 'The Bully' after that them. The Bully was also manufactured predominantly using American parts. Dues Ex Machina made sure that it boasted some exciting features, made all the more possible since it was built from the ground up. Vicespy writes, "The Bully rides quite smoothly and is rather comfortable, which is surprising for a bike of this type and it is a reliable, sturdy, and capable vehicle that will definitely receive attention from onlookers due to its classic appearance and paint scheme." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Custom Motorcycles:** Opportunity for disruptive innovation in creating unique and personalized motorcycles tailored to individual preferences. - **Retrospective Styling:** Opportunity to capitalize on nostalgia by designing motorcycles with a vintage aesthetic inspired by past eras. - **Cross-cultural Influences:** Opportunity to incorporate design elements from different cultures and create motorcycles with a global appeal. ### Sectors Adopting This - **Automotive Manufacturing:** Opportunity to collaborate with custom motorcycle brands and leverage their expertise in manufacturing unique vehicles. - **Automotive Retail:** Opportunity to cater to a niche market of motorcycle enthusiasts seeking custom and retro-styled bikes. - **Automotive Accessories:** Opportunity to develop and market accessories specifically tailored for custom and vintage motorcycles. ## Related on Trend Hunter - [Custom-Built Sci-Fi Series Motorcycles](https://www.trendhunter.com/trends/bumblebee-bike.md) - [Leather-Adorned Italian Superbikes](https://www.trendhunter.com/trends/xdaviel-nera.md) - [Custom Component Motorcycle Models](https://www.trendhunter.com/trends/vagabund-rxv-triumph-bobber.md) - [Breathtaking Bobber Motorbikes](https://www.trendhunter.com/trends/bobber-motorbikes.md) - [Retro-Inspired Motorcycles](https://www.trendhunter.com/trends/hawk-11.md) - [Art Deco-Inspired Motorbikes](https://www.trendhunter.com/trends/bmw-c400x.md) - [Retro-Inspired Electric Motorcycles](https://www.trendhunter.com/trends/beachman.md) - [Desert-Ready Dirt Bikes](https://www.trendhunter.com/trends/desertx.md) - [Cyberpunk-Inspired Electric Motorcycle Concepts](https://www.trendhunter.com/trends/electric-motorcycle-concept1.md)