# Laundromat Striptease Ads Dudley O'Shaughnessy Appears in a Remake of a Levi's 1985 Commercial By Andrea Ozretic | Published 2013-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dudley-oshaughnessy-new-look References: [fashion.telegraph](http://fashion.telegraph.co.uk/videos/TMG9882307/Dudley-OShaughnessy-has-a-Levis-launderette-moment-for-New-Look.html) & [newlook](http://www.newlook.com/) London-born Dudley O'Shaughnessy is best known as Rihanna's love interest in her music video for We Found Love, but the 23-year-old is well poised to propel his modeling career to new heights with several high profile ads, most recently for British retailer [New Look's](https://www.trendhunter.com/trends/nadine-coyle) denim collection with the ad serving as a remake to a popular 1985 [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) commercial. Just like the original, the star causes quite a stir in the laundromat, stripping down to [his underwear](https://www.trendhunter.com/trends/underwear-and-socks) so he can put his jeans in the wash, only this time his boxers carry a colorful cartoon punch as opposed to the original commercial's choice of white. Telegraph.co.uk posted the video, describing O'Shaughnessy's cheekbones as "unarguably second-to-none," and it's hard not to agree. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Striptease Ads:** Disruptive innovation opportunity: Explore unconventional and provocative advertising strategies to capture audience attention and create memorable brand experiences. - **Remake of Classic Commercials:** Disruptive innovation opportunity: Revive and re-imagine iconic commercials from the past to engage with modern audiences and evoke nostalgia while promoting new products or services. - **Celebrity Modeling:** Disruptive innovation opportunity: Collaborate with popular celebrities to enhance brand image and attract consumer interest, leveraging their fame and influence in advertising campaigns. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Embrace unconventional and eye-catching advertisements featuring models or celebrities to differentiate the brand and stand out in a competitive market. - **Advertising:** Disruptive innovation opportunity: Experiment with unconventional, provocative, and nostalgic ad campaigns to break through advertising clutter and generate buzz for products or services. - **Media/entertainment:** Disruptive innovation opportunity: Partner with celebrities or influencers to create unique and attention-grabbing advertisements that resonate with audiences and generate brand awareness. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Heritage-Honoring Immersive Campaigns](https://www.trendhunter.com/trends/the-number-that-changed-everything.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)